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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 961-970 out of 1014

CS

Casey S

03/28/14

4 out of 5

"Easy to Use Platform, Great Customer Service"

What do you like best about Act-On? The UI is extremely intuitive and easy to use. I love the preloaded templates and how easy they are to customize using either the WYSIWYG or HTML, depending on your skill level. The reports provided for sent email campaigns are very useful and include heat maps, clickthrough links, and pages visits broken down by customer.

AU

Anonymous User

03/14/14

4.5 out of 5

"So far so good"

What do you like best about Act-On? The setup process has been very easy so far. What do you dislike about Act-On?

AA

Angie A

03/12/14

5 out of 5

"Very Happy with Act-On"

What do you like best about Act-On? 3 things - Ease of Use, Customer Service and the constant enhancements that are released What do you dislike about Act-On?

AU

Anonymous User

03/04/14

5 out of 5

"ActOn for small biz marketing"

What do you like best about Act-On? Their tech support team is fantastic. It is not always easy these days to reach an actual person when you have a tech support question. The AO support team responds quickly, they are patient, they know their stuff, and they both teach and troubleshoot.

TW

Teresa W

02/19/14

5 out of 5

"Act-On Software"

What do you like best about Act-On? Easy to implement and use, great technical and rep support, continue to expand application for customer-friendly solutions What do you dislike about Act-On?

AU

Anonymous User

02/14/14

4.5 out of 5

"Act-On is a great tool"

What do you like best about Act-On? Act-On is a great tool for not only B2B or B2Cs, but also for not for profits and Museums such as ours. It's been a great tool to keep our visitors informed of our programs and exhibits and keep luring them back to us.

NC

Nuala C

02/05/14

4.5 out of 5

"Empowering small businesses to effectively market online "

What do you like best about Act-On? ActOn has an easy, intuitive user interface. The contract is month to month with no upfront costs. It offers a comprehensive marketing solution that includes professional email design tools. The platforms offers seamless integration with Salesforce and WebEx. We use the tool for website visitor tracking, lead scoring, lead nurturing, social media, web forms, landing pages and emails.

CS

Carrie S

01/03/14

4.5 out of 5

"Act-On Makes Marketing Automation Easy! "

What do you like best about Act-On? The ease of use, value of service for price, and their ability to continuously add features to benefit their users. What do you dislike about Act-On?

AU

Anonymous User

11/20/13

3 out of 5

"Good Experience Overall"

What do you like best about Act-On? Act On support is wonderful, they are super helpful and responsive. All the functionality is there and the platform is simple enough for beginners to learn fairly quickly.

AU

Anonymous User

11/19/13

4 out of 5

"Act-On @ SalesForce"

What do you like best about Act-On? It is easy to use and track campaigns in acton. The feature I like best about act-on is that it can sync data withs ales force automatically.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].