Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Good Stuff. We increased our inbound response rates by a silly multiple "

What do you like best about Act-On? The platform darn pretty good. But the support people are excellent. What do you dislike about Act-On?

"The only choice for Marketing Automation - Act-On Software"

What do you like best about Act-On? The software is intuitive, extremely functional, and they have a world class support team. We have seen considerable ROI, and appreciate how often Act-On is able to predict our needs before we know what they are. The software is also very versatile, and we have worked with our representative to come up with new and creative uses that save us time and generate revenue.

"Act-On knows that marketing should be automated, not customer service. "

What do you like best about Act-On? Having worked with other marketing automation platforms before, I can confidently say that the customer service at Act-On is unsurpassed by their competitors. In this business, everyone is ready to jump on board with marketing automation, but unfortunately, there is often a gap between knowledge and application. At Act-On, the platform is intuitive enough for even someone with no experience to use, but built to a level that allows those with expertise to ...

"A must have tool for anyone in Marketing"

What do you like best about Act-On? What i like best is to have a wide variety of useful information easily accessible in a single software. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

"Deployed for a client"

What do you like best about Act-On? Act-On is quite easy to build basic email templates. Building reusable headers and footers makes building multiple email campaigns much quicker. The editor is simple enough to train new email marketers how to build emails without knowing HTML.

"Getting our ACT together, A SmartThought Review of ACT-ON"

What do you like best about Act-On? Inbound Marketing: We use this extensively to determine the activity on our web site. We get a good sense of which search terms are working, Google Paid Per Click tracking, referring sites (so that we can say thanks in some cases), and alert us when someone of significance is back on our site. Marketing List Management: The segmentation aspects are very nice. We are able to easily segment lists and be sure that we are targeting specific people or groups.

"Act-On Review - Pros and Cons"

What do you like best about Act-On? Super easy to use. Pretty self-explanatory, from creating lists to send out blasts, to website intelligence. Media upload is great; great file organization. Dashboard view when logging is nicely laid out. I like the reporting features all around and they are nice looking and look good enough to share with others. I really like the behavioral scoring and have found that very helpful for list segmentation. Also, the alerts feature is great.

"Great Platform, Great Service, Strong SFDC Integration"

What do you like best about Act-On? Simple deployment, ongoing support, and month to month pricing model. Great SFDC integration and visibility into key data. Solid for SMB's getting a Marketing Automation platform for the first time...

"Act-On Made Me Look Like A Rockstar"

What do you like best about Act-On? The system is extremely easy to get up and running with minimal technical/backend manipulations. Carlos Reyes, our technical account manager, was unbelievably helpful. In 6 weeks I was able to completely configure and integrate Act-On with the company website, social networks, WebEx, and Salesforce. I was also able to build out all standard email templates for sales reps and marketing campaigns; create and go-live with all forms on the website including ...

"Great support, amazing autoamation system at a great price."

What do you like best about Act-On? To be honest, I really loved going through the sales process for them to close me as a client. You can really see the Act-On system in practice. After the sale, they put a dedicated customer success person to help you get the most of the system.