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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 941-950 out of 1014

AU

Anonymous User

10/03/14

5 out of 5

"Using Act On is like having two more members in our Marketing team"

What do you like best about Act-On? I like the functionality aspect of this solution and how easy is to use What do you dislike about Act-On?

LW

Lindsay W

10/03/14

4.5 out of 5

"Act-On Enterprise Edition offers Excellent Value and Top-Notch Client & Tech Support "

What do you like best about Act-On? Act-On's tech and client support is the best I have worked with. I also love the unlimited landing pages and storage, which allows you to utilize a combination of trackable forms and landing pages in unique ways for your business. Additionally, their UI and Salesforce integration are straight forward and easy to use.

LF

Lauren F

10/03/14

5 out of 5

"Perfect tool for small marketing team"

What do you like best about Act-On? The tools are very easy to use and you can quickly launch mailings, automated campaigns or get a landing page up and running.

JB

John B

10/02/14

5 out of 5

"Customer Success & Account Representatives Understand My Business Goals and Objectives "

What do you like best about Act-On? Having worked and deployed various CRM and Email Marketing Solutions over the years, the Act-On solution was a no brainer and has bridged the gap between sales and marketing providing not only greater visibility into the effectiveness of our inbound marketing efforts for lead scoring, website analytics, but has proven to be a great time saver and helped me to deploy on the fly effective engagement channels TMP Government.

AR

Abhishek Reddy M

10/02/14

5 out of 5

"Very good marketing tool supplemented by even better customer service"

What do you like best about Act-On? 1. Comprehensive end-to-end marketing tool. 2. Excellent customer service - Very prompt and responsive. Act-on always ensures you get the best value out of their services.

ST

Steve T

10/02/14

5 out of 5

"Best Marketing Automation Tool Out There"

What do you like best about Act-On? I enjoy being able to see what traffic is coming to our website and from where. I like being able to send email campaigns through it and get that engagement click-through and dive into what else those customers who are interested in our products are looking at. It really is able to help the sales team in this day and age where most consumers have all the information available to them online if they want to do their own research.

SJ

Sharon J

10/02/14

5 out of 5

"My favorite solution"

What do you like best about Act-On? The support is fantastic. Joe Brown is my CSR and his responsiveness, efficiency and demeanor make me look forward to bringing questions to him. We have many (at least 5) sales enablement tools and the support is varied of course, but none of these other companies comes close to the level of support we get from Act-On.

MO

Maureen O

10/01/14

5 out of 5

"Act-On is an exceptional value with stellar support!"

What do you like best about Act-On? Act-On has all the features that the competition does but it is much easier to use. In addition, the support in UNBELIEVABLE! They are just a phone call away and so helpful and kind. Their costs is very reasonable. Marketo and Eloqua don't even come close.

CC

Craig C

10/01/14

5 out of 5

"Act-On Review"

What do you like best about Act-On? The ease use within the platform. Its simple... yet complex. The reporting analytics are so important to both our company and our clients. Our Customer Success Manager Vinh Nguyen makes learning and implementing campaigns so easy!

AU

Anonymous User

10/01/14

4.5 out of 5

"Client Service is Everything!"

What do you like best about Act-On? One single point of contact from implementation to ongoing use. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].