8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 931-940 out of 1014
DL
Donna L
10/05/14
"Act-On Makes Marketing Automation and Tracking Simple"
What do you like best about Act-On? Salesforce integration helps sales prioritize leads and hot prospects with activity reports and Hot Prospect reports (all without leaving Salesforce). Ability to create and send html emails and newsletters to targeted lists (we no longer need the web team to develop html emails). Website activity and email reports provide valuable feedback on open, click and deliverability rates so we can track, analyze and act on the data. Pre-designed templates allow ...
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JW
Jim W
10/05/14
"Love the support and ease of use "
What do you like best about Act-On? Having an integrated way to track site visitors, email opens and clicks and other key customer data. What do you dislike about Act-On?
DB
Dan B
10/03/14
"I've had a very positive experience with Act-On"
What do you like best about Act-On? Originally I liked that I could blend the use of Act-On with my website that already had integration with a CRM system. Now the thing I like best is that my sales people review the daily website visitors reports to see if any of their customers are actively shopping. I like the way segments are defined and managed.
MD
Mariel D
10/03/14
"Customer Service is A+ with Act-On"
What do you like best about Act-On? The customer service has always been top notch. Olivia Wallace, our account manager and Vinh Nguyen our Customer Success Manager have always been extremely helpful and responsive. They are always able and willing to hop on the phone - and when I don't want to bother them, the live chat option on the website is fast and helpful. I also like Act-On's interface. It's pretty easy to figure out and use and if I run into any problems, I know they'll be fixed ...
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MD
Mariel D
10/03/14
"Customer Service is A+ with Act-On"
What do you like best about Act-On? The customer service has always been top notch. Olivia Wallace, our account manager and Vinh Nguyen our Customer Success Manager have always been extremely helpful and responsive. They are always able and willing to hop on the phone - and when I don't want to bother them, the live chat option on the website is fast and helpful. I also like Act-On's interface. It's pretty easy to figure out and use and if I run into any problems, I know they'll be fixed ...
Read more
BB
Bryan B
10/03/14
"Great, Cost-Effective Marketing Automation Software"
What do you like best about Act-On? Not only does Act-On have a great product, but they also take great care of their customers and actually treat you like a person, and not just a client number. Act-On was easy to implement and we tried using other vendors, thinking we could find something better, but came back to Act-On as the most cost-effective solution for our needs and their out-of-the-box integrations with webinar services like GoToMeeting and WebEx are superior, and as a customer, ...
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KD
Katie D
10/03/14
"Act-On makes marketing automation easier!"
What do you like best about Act-On? The support team that Act-On has implemented is great. If I have an urgent request, contacting their help portal brings you into contact with a real person almost immediately. Account Managers and Customer Success Managers are also amazing resources for being able to interact with the platform and understand all the amenities that Act-On has to offer.
PK
Patryk K
10/03/14
"Act-On The full Marketing Package"
What do you like best about Act-On? Act-On offers a extremely versatile Marketing Content Management platform. It ties together important things such as email delivery, analytics, nurturing programs, and landing page creation.
TC
Terrie C
10/03/14
"Act-On Has its Act Together"
What do you like best about Act-On? Ease of use. Clear direction. Great tutorials. What do you dislike about Act-On?
AU
Anonymous User
10/03/14
"User friendly with robust features."
What do you like best about Act-On? The ability to quickly create and manage campaigns, and gain powerful insights that enhance lead generation efforts and convert leads to sales.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].