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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 911-920 out of 1014

IN

Ian N

10/07/14

5 out of 5

"Powerful marketing automation focuses on usability"

What do you like best about Act-On? It has all the power of some of the biggest players in the industry, with a much more usable interface. Integration with Salesforce is tight and seamless. Automated Programs are excellent and flexible, and include push / pulls to Salesforce. Email tool is fantastic and easy to schedule future mailings, and their built in templates and wysiwyg editor is top notch. Their support organization is spot on. Love the no-contract, month-to-month model they ...

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KK

Kimberly K

10/07/14

5 out of 5

"Not your standard user of Act-On but very satisfied"

What do you like best about Act-On? We use Act-On in a more non traditional role for our marketing. We use it to help keep our 3rd Party Adwords campaign manager honest and for more sophisticated online forms for our website. We have Drupal website and were not satisfied with the forms and lack of sophistication so build our response forms and iframe them into our website. We are then able to pull them directly into drip campaigns. We also use it for email campaigns but this is not our main ...

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BP

Boris P

10/07/14

5 out of 5

"Act-On Marketing Automation is the Best Service!"

What do you like best about Act-On? Ease of implementation, ease of use and great support! The platform has also generated a lot of ROI for us in only our first campaign.

LG

Liz G

10/07/14

5 out of 5

"Getting our Act together with Act-On"

What do you like best about Act-On? Act-On helped streamline our marketing efforts with their easy to use marketing automation platform. They also have the best service and support team.

AU

Anonymous User

10/07/14

3 out of 5

"Awesome Support"

What do you like best about Act-On? The support staff is great. They respond quickly to my inquiries with thorough, helpful responses. What do you dislike about Act-On?

JP

Jennifer P

10/07/14

5 out of 5

"GREAT customer service!"

What do you like best about Act-On? We are an Act-On Agency Apex partner. I find the customer service at Act-On has been fantastic so far. Phil, our Partner Success Manager is outstanding. He is always so happy to help us out, solve problems and he definitely goes over and above to accommodate us. I LOVE the University section - TONS of great information and I am very much looking forward to any certification's that are developed in the future.

MA

Michael A

10/07/14

5 out of 5

"Intuitive and Powerful Marketing Automation for SMEs"

What do you like best about Act-On? A clean UI belies the versatility of the Act-On system, but as others have said, the best thing about the product is the employees. Through sales, on-boarding and long-term support, I've had the pleasure of working with very talented and personable people. No high pressure sales pitches, and they truly care about the customer maximizing the value they get from the technology.

AU

Anonymous User

10/07/14

5 out of 5

"Easy to use, takes time to master"

What do you like best about Act-On? Easy to use, easy to understand, and incredibly customize-able to your needs, Act-On provides simple email creation tools and customer tracking for a great end-user experience. Salesforce and webinar integration are great too.

RD

Ryan D

10/07/14

5 out of 5

"Excellent Interface and Support Team"

What do you like best about Act-On? Our relationship with Act-On has been a pleasure. Their team has been diligent and professional in working with us to develop an optimal service model for our company. I would highly recommend them to any of our peers.

JB

Julie B

10/07/14

4.5 out of 5

"Act-On Review "

What do you like best about Act-On? What I like best about ct-On is the easy-to-use marketing automation tools; email marketing, lead scoring and integration with Salesforce.com. The dashboard is very intuitive and questions can be answered by a dedicated account manager. It's great to be able to reach out to someone with a quick question or scheduled a tutorial to learn how to use a feature.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].