Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Marketing Automation That Grows With Your Company"

What do you like best about Act-On? CRM Integration: The fact that Act-On seamlessly integrates with our CRM (Salesforce.com) is incredible. It gives us the ability to move all of our lead database from one tool to another and update all of that information hourly or in real time. We are able to easily prioritize our "hot leads" and sort our lead database by lead score without leaving Salesforce.

"Act-on review"

What do you like best about Act-On? I like that this software dives deeper than Google Analytics alone. Together the two programs can give you a very comprehensive look into the visitors coming to your website.

"Excellent customer service & support"

What do you like best about Act-On? From sales to support, I've been most impressed with their customer service. Their staff is COMPLETELY aligned with your projects/goals.

"Great Product, Amazing Staff"

What do you like best about Act-On? - ease of use - user interface

"Act-On Met and Exceeded our Marketing Needs"

What do you like best about Act-On? Their software is easy to learn and use. If I don't know how something works, my customer success manager is a phone call away and they are always ready to provide assistance. They also listen to my requests for new features and do a great job of training their users. The integration with Salesforce works great and I love that our sales users can track their prospects' activity on our website.

"Quality affordable marketing automation solution!!"

What do you like best about Act-On? ActOn allows me to create involved high touch programs and track them efficiently. The customer service could not be beat, I can speak with my trainer within a few hours notice and I never feel like I am a burden. I have been pleasantly surprised at how flexible the product has been to accommodate my company’s unique lead management process.

"Like Minded"

What do you like best about Act-On? Act-On support and sales staff have been very helpful in understanding how best to use the software and troubleshoot when things go bump in the night. Single greatest benefit of working with Act-on.

"Marketing Automation integrated with SFDC and easy to use"

What do you like best about Act-On? In agreement with most other reviewers, the customer service is amazing. I've had contact with several Act-On employees and they each are extremely genuine and helpful. They respond quickly and are willing to help find out-of-the-box solutions to unique issues. Additionally, our ability to create forms and landing pages have helped organize events and subscriptions and in a trackable way.

"Love Act-On!"

What do you like best about Act-On? The tool is user-friendly, clean, and fun! What do you dislike about Act-On?

"We rely on Act-On to help our organization grow!"

What do you like best about Act-On? This is one of the best options out there for small businesses. We compared prices and capabilities and this is really a terrific value for all of the practical features. There are products out there that offer a huge assortment of features but I've worked with those at previous organizations and they can be unwieldy and tricky for some of my time-pressed and tech-challenged colleagues. Act-On has obviously given careful thought to what organizations are ...