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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 891-900 out of 1014

AC

Alexandra C

11/24/14

4 out of 5

"Good Experience with Act-On"

What do you like best about Act-On? Act-On has fantastic customer service and a great product. The software is easy to use and intuitive. The website analytics provide real-time analytics, which is really helpful.

AU

Anonymous User

11/13/14

4 out of 5

"Happy Customer"

What do you like best about Act-On? I like the ease of use Act-On offers, as well as the ability to gather more information on our prospects habits. Before Act-On we had no automated email program, so we are very happy to have Act-On

AB

Alan B

10/22/14

4 out of 5

"Act On from an Agency Perspective"

What do you like best about Act-On? Act On has shown to be a very user-friendly platform. Adhering to web standards, it is easy to understand, navigate, and set up. The Salesforce and Dynamics connectors are very manageable.

AR

Alisha R

10/20/14

5 out of 5

"Best Customer Service"

What do you like best about Act-On? The customer service, initially I was have a great deal of difficulty using some of the interfaces of the site and when I was able to link up with my Manager, Joe Brown, it made a huge difference on my opinion of the product and the way that it functioned. With having the persoanlized support, it allows you to learn the many aspects on how Act-On can work for your business.

AU

Anonymous User

10/16/14

2.5 out of 5

"Act-On Review"

What do you like best about Act-On? I like the fact that it's easy to create a template, save it and reuse it whenever need be What do you dislike about Act-On?

AU

Anonymous User

10/16/14

2.5 out of 5

"Act-On Review"

What do you like best about Act-On? I like the fact that it's easy to create a template, save it and reuse it whenever need be What do you dislike about Act-On?

AU

Anonymous User

10/15/14

3.5 out of 5

"Good Email Marketing tool"

What do you like best about Act-On? Like the way how we can build our custom email templates and also the like the activity logging in salesforce. What do you dislike about Act-On?

AU

Anonymous User

10/15/14

3.5 out of 5

"Good Email Marketing tool"

What do you like best about Act-On? Like the way how we can build our custom email templates and also the like the activity logging in salesforce. What do you dislike about Act-On?

AU

Anonymous User

10/15/14

5 out of 5

"Awesome product for small companies"

What do you like best about Act-On? ease of use, awesome customer service that is responsive, they work with you till your problem is solved. What do you dislike about Act-On?

AU

Anonymous User

10/14/14

3 out of 5

"Tedious But Eventually Generates Some Results"

What do you like best about Act-On? Act-On is great for getting feedback on deliverables and forms, and it allows me to see what kind of collaterals work versus which ones are unpopular. Like all marketing automation tools, I'm also able to track potential prospects by their engagement ratio with the content I send out. This allows me to say, for example, target a certain type of "profile" who is consistently engaging with content- whether it be in email campaigns, newsletters, or ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].