8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 881-890 out of 1014
MM
Marcus M
04/09/15
"Act-On Customer Experience an A+ | Email Marketing Automation & Customer Experience Management "
What do you like best about Act-On? Being an Act-On Admin for 3 + years at two different organizations (Digital Agency & SMB) I have worked with just about every mainstream sales and marketing tool set available and overseen several implementations of different enterprise software technologies. Hands down, Act-On's Customer Experience and Customer Support teams have been the best I have ever had the opportunity to work with. From a lead generation and demand generation ROI perspective their ...
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SW
Steve W
03/15/15
"Great first experience with Marketing Automation"
What do you like best about Act-On? Very easy to user interface, excellent on-boarding and support What do you dislike about Act-On?
AU
Anonymous User
03/03/15
"Questionable Client Agreement Practices (Bait & Switch)"
What do you like best about Act-On? The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.
JC
Joanna C
02/19/15
"Act-On allows us to provide marketing automation services to our clients at a price they can afford."
What do you like best about Act-On? With their agency pricing model, we are able to provide all the benefits of marketing automation to our small business clients for a reasonable monthly fee. The Customer Success Managers and the technical support staff are excellent to work with and quick to help solve any problems that arise.
AU
Anonymous User
02/17/15
"Spectacular Support Staff"
What do you like best about Act-On? The Act On Support Staff is bar none. We work with a variety of Marketing Automation platforms and the Act On support staff is the best. While it is a very user-friendly platform, the support staff is always available to help you work through your more complicated requests.
YC
Yen C
02/16/15
"Great Customer Experience "
What do you like best about Act-On? The Customer Service. Our Customer Success Manager ( Cynthia L ) was very patient and Understanding during the on-boarding process. Software is easy to use once explained by Act-On.
TA
Tim A
12/08/14
"Tremendous Value and a Quality Marketing Automation Solution"
What do you like best about Act-On? Price/bang for the buck, rich feature set, intuitive, great support, decent integration with CRM and GotoWebinar, website visitor tracking is solid. The automated programs are incredibly easy to set up and manage. For an agency, the agency platform is ideal, allowing me to manage multiple clients without requiring the client to have their own company account. That is a BIG deal-breaker for using Hubspot. I like that they are continuously adding new ...
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BH
Brittany H
11/24/14
"Update Note: I miss Act-On now that I switched to another platform"
What do you like best about Act-On? Act-On is designed to integrate with some other software, but it can also stand alone. It's easy to manage and easy to measure.
AU
Anonymous User
11/24/14
"Act-On is a Powerhouse for Marketing Automation"
What do you like best about Act-On? Act-On allows you to create automated welcome and nurture programs that push visitors through your logic. Unlike other tools, Act-On allows you to create conditionals that determine if a user has or has not taken a specific action.
AU
Anonymous User
11/24/14
"Reliable and Reasonably Priced"
What do you like best about Act-On? 1) I like the ability to quickly see in real time the number of individuals responding and the open rates. 2) Very reasonably priced and having subscription revised to reflect actual usage is a snap
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].