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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 871-880 out of 1014

AU

Anonymous User

05/12/15

4.5 out of 5

"Amazing and Insightful "

What do you like best about Act-On? I like the consistent support and updates to the program. What do you dislike about Act-On?

AU

Anonymous User

05/12/15

4.5 out of 5

"Amazing and Insightful "

What do you like best about Act-On? I like the consistent support and updates to the program. What do you dislike about Act-On?

AU

Anonymous User

05/07/15

4.5 out of 5

"Very happy so far."

What do you like best about Act-On? I've been completing my on boarding process and the support I have been receiving is incredible. Fast responses, easy to understand answers, very friendly team members. The product is also more intuitive than other marketing automation platforms I've used in the past (note: I use the Beta, soon-to-be standard layout).

AU

Anonymous User

05/07/15

4.5 out of 5

"Very happy so far."

What do you like best about Act-On? I've been completing my on boarding process and the support I have been receiving is incredible. Fast responses, easy to understand answers, very friendly team members. The product is also more intuitive than other marketing automation platforms I've used in the past (note: I use the Beta, soon-to-be standard layout).

AU

Anonymous User

05/06/15

0 out of 5

"Act-On is too expensive for what they offer"

What do you like best about Act-On? Nothing. Act-On provides nothing that other companies don't and for less money. What do you dislike about Act-On?

BF

Bryan F

04/20/15

4.5 out of 5

"Great way to automate marketing and reduce qualification time"

What do you like best about Act-On? Nice user interface, very responsive customer service, easy to set-up email automation and lead scoring. I like the new email compose tool as well that was just released. Overall an easy to use tool that can provide great ROI if fully integrated with your business.

CA

Christi A. M

04/20/15

5 out of 5

"Great customer service"

What do you like best about Act-On? I love that their representatives really try to understand your goals. They are always working on upgrades and additional features that make my life easier.

AU

Anonymous User

04/20/15

4.5 out of 5

"Great Partner for Growing"

What do you like best about Act-On? I love Act-On's support team. They are very responsive about getting back to me and answering my questions. The platform is pretty easy to use and great for companies that are just getting started with marketing automation.

BF

Bryan F

04/20/15

4.5 out of 5

"Great way to automate marketing and reduce qualification time"

What do you like best about Act-On? Nice user interface, very responsive customer service, easy to set-up email automation and lead scoring. I like the new email compose tool as well that was just released. Overall an easy to use tool that can provide great ROI if fully integrated with your business.

AU

Anonymous User

04/20/15

4.5 out of 5

"Great Partner for Growing"

What do you like best about Act-On? I love Act-On's support team. They are very responsive about getting back to me and answering my questions. The platform is pretty easy to use and great for companies that are just getting started with marketing automation.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].