8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 861-870 out of 1014
AU
Anonymous User
10/08/15
"Act-On was a good tool to use for small-medium size business"
What do you like best about Act-On? The very easy functionality and use of all the features they have. Creating emails, pulling their reports, setting up marketing tools for the sales team are all very simple tasks to complete in Act-On.
ND
Nicole D. B
10/08/15
"Maximize Marketing Impact"
What do you like best about Act-On? Act-on allows our one-person marketing team to accelerate programs and deploy a plethora of web, email and digital marketing from a consolidated platform. Simple to use with Salesforce. Best bang for your buck in an marketing automation platform - no competitors could even come close to matching the month by month at such a low cost. The team is also very willing to work with customers to offer advise or help improve marketing pieces.
AU
Anonymous User
09/30/15
"Marketing Automation "
What do you like best about Act-On? I like the inbound tracking piece the best. It is a very helpful sales tool and provides useful insight into your website's usability and performance.
AU
Anonymous User
09/16/15
"Good service for the mid-market"
What do you like best about Act-On? Lots of features, very innovative, good service What do you dislike about Act-On?
AU
Anonymous User
09/16/15
"Good service for the mid-market"
What do you like best about Act-On? Lots of features, very innovative, good service What do you dislike about Act-On?
AU
Anonymous User
09/09/15
"Extremely poor service, switched to HubSpot"
What do you like best about Act-On? Honestly not much. Almost every interaction we had with them was pretty poor. I suppose the fact that it's less expensive than Marketo is a bonus.
AU
Anonymous User
08/24/15
"Act-On provides a complete marketing automation solution for our business"
What do you like best about Act-On? I love the website prospector which shows me who is visiting our website and also separates that traffic into "known" and "anonymous" visitors. I also love the lead scoring information which is an indication of engagement from my emails, webinars and social media postings. The email tool is great!
AU
Anonymous User
08/24/15
"Act-On provides a complete marketing automation solution for our business"
What do you like best about Act-On? I love the website prospector which shows me who is visiting our website and also separates that traffic into "known" and "anonymous" visitors. I also love the lead scoring information which is an indication of engagement from my emails, webinars and social media postings. The email tool is great!
RS
Rebecca S
06/26/15
"Intuitive and easy to use"
What do you like best about Act-On? Act-On makes our email marketing much easier to manage and set up. The recent updates to the GUI make sending out emails very easy. We love the reporting features, and the great technical support if we have questions.
AU
Anonymous User
05/27/15
"Worst Company I've ever dealt with"
What do you like best about Act-On? I liked the hands on approach and they don't just forget about you. What do you dislike about Act-On?
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].