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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 851-860 out of 1014

JS

Jennifer S

11/12/15

4.5 out of 5

"Easy to Use Marketing Automation Platform with an amazing customer service & support!"

What do you like best about Act-On? We're a very small marketing team of about 3 employees, with a very aggressive lead gen strategy. Act-On was not only easy to implement and use, but the customer service have been very helpful throughout the entire process. On top of that, the software is amazing! Here are top things that I like the most about the tool:

MH

Michelle H

11/12/15

4.5 out of 5

"Act-On is a game changer!"

What do you like best about Act-On? The knowledge base (Act-On University) is intuitive and robust. Every person we encountered along our path of implementation was knowledgeable and accountable...always following up when promised.

AU

Anonymous User

11/12/15

4.5 out of 5

"Marketing Automation - The Easy Way"

What do you like best about Act-On? I love that Act-On is easy to use, is very intuitive and has excellent technical support. What do you dislike about Act-On?

VW

Valerie W

11/11/15

5 out of 5

"A good thing made even better"

What do you like best about Act-On? Act-On is continually improving its services to provide the features customers like RightStar need. Integration with WebEx and Salesforce, SEO, email campaigns, lead nurturing, and reports are all things that we use and appreciate. Act-On customer service is excellent. I always feel like their most important customer. I also like their post-sales service. They want their customers to succeed so they keep in touch and are more than willing to help you ...

Read more

AU

Anonymous User

11/11/15

5 out of 5

"So easy to use!"

What do you like best about Act-On? Implementation was easy and the training & support is incredible! What do you dislike about Act-On?

AC

Anderson C

11/11/15

3.5 out of 5

"Act-On Software Review"

What do you like best about Act-On? Act-On has a full suite of services and tools to effectively and efficiently manage your marketing activities. It is a great resource for small and mid companies that do not need and/or can not afford big expensive enterprise systems.

AC

Anderson C

11/11/15

3.5 out of 5

"Act-On Software Review"

What do you like best about Act-On? Act-On has a full suite of services and tools to effectively and efficiently manage your marketing activities. It is a great resource for small and mid companies that do not need and/or can not afford big expensive enterprise systems.

AU

Anonymous User

11/02/15

4 out of 5

"Marketing User"

What do you like best about Act-On? The platform has become more intuitive with their latest release. The best thing about Act-On is their customer support. They are easily able to figure out how to execute very specific use cases and are very responsive.

AU

Anonymous User

10/29/15

4 out of 5

"Great value"

What do you like best about Act-On? I like that Act-On offers the same robust features as its competitors at a fraction of the cost. The service is great, helpdesk is very responsive, and the tool is consistently being innovated. The Salesforce integration has been proved valuable to us as well.

AU

Anonymous User

10/08/15

3.5 out of 5

"Act-On was a good tool to use for small-medium size business"

What do you like best about Act-On? The very easy functionality and use of all the features they have. Creating emails, pulling their reports, setting up marketing tools for the sales team are all very simple tasks to complete in Act-On.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].