8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 841-850 out of 1014
CB
Christoffer B
11/12/15
"Finally a way to measure every move on the digital arena."
What do you like best about Act-On? The best feature with Act-On i definitively the easy way to integrate other platforms. This makes it possible for us to use every feature to the fullest.
HR
Holly R
11/12/15
"Flexible marketing automation system with superior customer support "
What do you like best about Act-On? I really like Act-on's intuitive email composer with their built in Litmus check. I also think their A/B testing is pretty straightforward to set up and easy to execute. The best part of Act-on though, has to be their people. Whether it's a product expert, account manager or tech support person, Act-on offers a team of experts who work tirelessly to get you the information you need to best leverage their technology, which is absolutely critical for a ...
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AU
Anonymous User
11/12/15
"Act-On is fantastic MA system who is constantly listening and improving their product."
What do you like best about Act-On? Act-On has a feature set that will compete with similar solutions. Staff are helpful in problem solving. Having a dedicated Customer Success Manager is a huge plus. Very easy UI and small learning curve.
CL
Corrine L
11/12/15
"Act-On over HubSpot: a wise decision"
What do you like best about Act-On? The logical automation flow, support system and thorough on-boarding system. What do you dislike about Act-On?
AU
Anonymous User
11/12/15
"Marketing Automation - The Easy Way"
What do you like best about Act-On? I love that Act-On is easy to use, is very intuitive and has excellent technical support. What do you dislike about Act-On?
SM
Shad M
11/12/15
"Act-On helped us professionalize our email marketing."
What do you like best about Act-On? The automated programs allowed us to set up our drip campaigns in minutes. Once we had one program set we can easily duplicate it and change out the list and emails for different teams. This has saved us a lot of time because this process was mostly manual in our old system.
SM
Shad M
11/12/15
"Act-On helped us professionalize our email marketing."
What do you like best about Act-On? The automated programs allowed us to set up our drip campaigns in minutes. Once we had one program set we can easily duplicate it and change out the list and emails for different teams. This has saved us a lot of time because this process was mostly manual in our old system.
EL
Elizabeth L
11/12/15
"Act-On helps make marketing easier"
What do you like best about Act-On? Very easy to use system overall. Emails are super easy to create, with great styles and responsive design to make them look modern and professional. Landing pages are also great, with lots of options to get the design I need. This allows us to complement our in-house website (HTML/CSS) with landing pages, without having to create new pages from scratch.
MH
Michelle H
11/12/15
"Act-On is a game changer!"
What do you like best about Act-On? The knowledge base (Act-On University) is intuitive and robust. Every person we encountered along our path of implementation was knowledgeable and accountable...always following up when promised.
JS
Jennifer S
11/12/15
"Easy to Use Marketing Automation Platform with an amazing customer service & support!"
What do you like best about Act-On? We're a very small marketing team of about 3 employees, with a very aggressive lead gen strategy. Act-On was not only easy to implement and use, but the customer service have been very helpful throughout the entire process. On top of that, the software is amazing! Here are top things that I like the most about the tool:
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].