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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 821-830 out of 1014

AU

Anonymous User

11/19/15

4.5 out of 5

"Act-On has great customer service"

What do you like best about Act-On? Act-On lets you see behaviors, clicks, and has really helped us with our Marketing efforts What do you dislike about Act-On?

JF

Jordan F

11/19/15

4 out of 5

"Act-On Has Brought Our Marketing To A Whole New Level!"

What do you like best about Act-On? As a one person marketing team, Act-On simplifies a lot of the marketing tasks I need to do on a daily basis. What do you dislike about Act-On?

RR

Ryan R

11/18/15

3.5 out of 5

"Great Customer Service"

What do you like best about Act-On? Whenever I have a problem/question someone gets back to me right away to help me solve the issue. What do you dislike about Act-On?

ZP

Zachary P

11/18/15

5 out of 5

"The Best Customer Support On The Planet"

What do you like best about Act-On? The customer support and training is superb. I feel like I have an additional team member on staff! What do you dislike about Act-On?

PM

Pauline M

11/18/15

5 out of 5

"Awesome marketing automation software. Fantastic teams!"

What do you like best about Act-On? Act-on's teams, wether it is support, sales or CSM are very available and always super efficient in solving cases. The sofware is fantastic, esay-to-use and its logic is smooth and uncomplicated.

AU

Anonymous User

11/18/15

4.5 out of 5

"Marketing process a lot easier now using Act-on"

What do you like best about Act-On? We've been using Act-on for nearly 2 years now and the team have found the whole marketing process a lot easier versus our old method cutting/pasting from various products in the Microsoft Office suite. I really like the fact that the solution is hosted in the Cloud so it's being continually developed.

RR

Ryan R

11/18/15

3.5 out of 5

"Great Customer Service"

What do you like best about Act-On? Whenever I have a problem/question someone gets back to me right away to help me solve the issue. What do you dislike about Act-On?

LF

Lydia F

11/18/15

5 out of 5

"It's like they know us"

What do you like best about Act-On? The onboarding process. I had personal attention from my CSM and access to a "bat line" that I could call anytime I needed a quick answer. I've never had such a pleasant experience learning new software as I did with Act-On. I felt incredibly supported!

AU

Anonymous User

11/18/15

5 out of 5

"Great to work with "

What do you like best about Act-On? easy to use and I use it all the time!!! What do you dislike about Act-On?

AU

Anonymous User

11/17/15

4.5 out of 5

"Act-on allows me to get on with marketing without needing loads of technical help. "

What do you like best about Act-On? Act-on allows me to get on with marketing without needing loads of technical help. I learn in my own time and have a Customer Success Manager who keeps me informed of new developments and improvements and is always there to help if needed.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].