Act-On Reviews in September 2026: User Ratings, Pros & Cons

"How Act-On helps to improve our Marketing and Sales process"

What do you like best about Act-On? ADAM Software is using Microsof Dynamics CRM and Act-On was one of the only providers that had an 'out of the box' integration with that platform. On top the integration works seamless and helped us improve to collaboration between Marketing and Sales

"Traceability and "

What do you like best about Act-On? The automated programmes are great, allowing us to set up flows of clients without really needing to touch it once it is done. The website prospector is also incredibly useful to see who is visiting the website, or even if they are anonymous prospects, where they are visiting.

"User-friendly marketing automation platform with all the basics"

What do you like best about Act-On? Short implementation time, user-friendly interface, scalable pricing structure which makes it easier and faster to get a reasonable return on investment.

"I use Act-On on a daily basis and the platform has revolutionised our inbound marketing model."

What do you like best about Act-On? Insight into our leads at such a granular level, behavioural scoring and dynamic segmentation What do you dislike about Act-On?

"Great tool to make your Marketing team more data-driven"

What do you like best about Act-On? Act-On is a "one stop shop" for gaining insight, measuring and optimizing Marketing efforts. The platform allows us to do anything from lead tracking, email automation, webinar planning to marketing analytics with just one tool. One of my favorite features is the integration of forms and website tracking, that allow me to gain more visibility into our users and their behavior. We use it also to track the performance of our individual inbound channels and ...

"Very positive experience as a Marketing Automation platform."

What do you like best about Act-On? Very intuitive and easy to navigate through. What do you dislike about Act-On? Not having opportunity to use it more currently.

"Multi-channel marketing automation & advanced customer insight"

What do you like best about Act-On? Gain complex customer & prospect insight and being able to target accordingly. Sharing this information across different users and departments of the business helps tie together sales & marketing efforts all around. Being able to report easily on campaigns, individual emails, and PPC from the same interface makes monthly reporting a lot easier.

"Excellent marketing tool would highly recommend"

What do you like best about Act-On? Using Acton has really helped us to nurture our customers through the pipeline to become promoters of ours, it is our key marketing tool and I would not swap it for another tool

"A great tool and a great company"

What do you like best about Act-On? The product is great, continuously becoming more powerful and flexible. There are new integrations coming out constantly, and Act-On is great at listening to feedback from customers and bringing it into the product.

"Act-on Evaluation"

What do you like best about Act-On? Full leads and customer mapping you can track everything concerning your accounts! What do you dislike about Act-On?