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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 781-790 out of 1014

AS

Aye S

11/24/15

5 out of 5

"Easy to use, quick setup, powerful tool"

What do you like best about Act-On? Act-On is an easy to use solution for Marketing Automation. The setup is very easy and does not require much technical support. The tool is very intuitive to use when you are familiar with mailing systems and modern content management systems. Another advantage is the quick and easy integration into CRM systems like SugarCRM and granular list segmentation with your imported contact lists.

GP

Greg P

11/24/15

5 out of 5

"Act-On? More like Act-Awesome"

What do you like best about Act-On? The ease of implementation and ease of use. What do you dislike about Act-On?

JL

Jovana L

11/24/15

5 out of 5

"Easy to use marketing automation software"

What do you like best about Act-On? The best part of Act-on software is actually not the technology but people who work in the support team as Customer Success Managers. I was assigned with Jenny Beibl to help me get started. I used other marketing automation software in the past and I was just not used to Act-on and had specific questions. I was glad that when I have a question, I can book a real person to talk to and get fast answers instead of doing a long research and trying to find ...

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KK

Kelly K

11/24/15

4.5 out of 5

"Making Email Marketing and Lead Sources Manageable "

What do you like best about Act-On? Act-On is so easy to use! With all the complex sales and marketing objectives, this tool allows you to accomplish them with minimal effort. Whether an email campaign, webinar or building of a sales funnel, Act-On allows the flexibility needed to do big things with a small staff.

SK

Sherri K

11/24/15

4.5 out of 5

"ActOn Marketing Integration software has really streamlined our efforts"

What do you like best about Act-On? ActOn allows us to bring our CRM, website traffic and promotional email campaigns together for an efficient way to gauge interest in our offerings and pinpoint opportunities. The staff at ActOn are amazing! From customer to support to my direct account reps - they are all extremely knowledgeable, patient and quickly resolve any issues that I have ever had.

DT

David T

11/24/15

3.5 out of 5

"Traceability and "

What do you like best about Act-On? The automated programmes are great, allowing us to set up flows of clients without really needing to touch it once it is done. The website prospector is also incredibly useful to see who is visiting the website, or even if they are anonymous prospects, where they are visiting.

LH

Laura H

11/24/15

5 out of 5

"Great B2B software"

What do you like best about Act-On? Great customer service, despite the fact that we are currently on their lowest pricing tier so could be seen as a low-profit client, we still have access to a named Customer Success Manager and super quick support. Constantly update the product to reflect changing marketing trends Their professional services team are available at very reasonable rates to help you to carry out tasks that you don't have the time, skills or resources to do yourself, such as ...

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AU

Anonymous User

11/24/15

5 out of 5

"Great marketing automation software and excellent customer service"

What do you like best about Act-On? This has taken our marketing to another level and the ease of the programmes has been great. Building e-mailers and landing pages could not be easier. Customer service is beyond any expectations in terms of support and availability. They really are there every step of the way.

AU

Anonymous User

11/24/15

4.5 out of 5

"All for one in the same tool"

What do you like best about Act-On? Great marketing features that allows, in one tool, to work the leads on their entire process in order to convert them into customers.

ER

Elena R

11/24/15

4.5 out of 5

"Great, functional software with very responsive support"

What do you like best about Act-On? I like the support they offer, any problem can be solved by scheduling a call with their technical specialist, marketer, or other the most appropriate person.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].