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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 771-780 out of 1014

FR

Francisco R

11/25/15

4 out of 5

"Reliable product, robust, solid and scalable"

What do you like best about Act-On? Act-On allows is one stop shop for us in terms of lead tracking, email automation, webinar planning (with a 3rd party partner) to marketing analytics.

SA

Steven A. L

11/25/15

4.5 out of 5

"User friendly Software, very friendly Implementation process"

What do you like best about Act-On? The absolutely best thing about the software is that it brings a value packed, small business priced marketing automation to the masses.

AF

Anders F

11/25/15

5 out of 5

"Review of Act-On usage "

What do you like best about Act-On? - Easy to use - Options available

NH

Nick H

11/25/15

5 out of 5

"SImple, powerful, affordable Marketing Automation"

What do you like best about Act-On? Act-On allows us to manage our entire inbound and outbound marketing strategy from one tool. It integrates seamlessly with our CRM solution (SugarCRM) and this means that we have full visibility of prospect engagement with our outbound emails, website pages, forms, webinars and more right from within the CRM solution. When coupled with the automated lead scoring this arms the sales team with information about who to focus on and what those prospects are ...

Read more

AU

Anonymous User

11/25/15

4 out of 5

"Great tool for email marketing!"

What do you like best about Act-On? - Great technical support and assistance. - Clear interface / user experience.

AU

Anonymous User

11/25/15

3.5 out of 5

"Great, fast support and extensive software"

What do you like best about Act-On? Support is great; when I send an email to our "personal helper" he answers almost always within an hour, and when he's not capable of looking for an answer because of meetings etc. he's clear about that so you don't sit waiting for a whole day.

AU

Anonymous User

11/25/15

4.5 out of 5

"Act-On is an invaluable tool to our Marketing Activity"

What do you like best about Act-On? All of the features are really user-friendly, and the Act-On University knowledge base is absolutely fantastic. That, combined with regular meetings with out Customer Success Manager (Matthew Paddick is a star!), means any problems or confusions with the software can be quickly overcome.

AU

Anonymous User

11/25/15

3.5 out of 5

"Great, fast support and extensive software"

What do you like best about Act-On? Support is great; when I send an email to our "personal helper" he answers almost always within an hour, and when he's not capable of looking for an answer because of meetings etc. he's clear about that so you don't sit waiting for a whole day.

DE

Despina Exadaktylou

11/24/15

5 out of 5

"Act-on Evaluation"

What do you like best about Act-On? Full leads and customer mapping you can track everything concerning your accounts! What do you dislike about Act-On?

JC

Jeff C

11/24/15

5 out of 5

"Marketing Manager"

What do you like best about Act-On? Act-On is an easy to use platform that is powerful in terms of automated marketing. Setting up nurturing campaigns based on user activity is a snap and the benefits are long lasting. Creating emails is very easy, including adding media files such as video links.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].