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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 761-770 out of 1014

MR

Michael R

11/27/15

4.5 out of 5

"A powerful and helpful tool for marketing automation"

What do you like best about Act-On? All important information are available. What do you dislike about Act-On?

DL

Damian L

11/27/15

4.5 out of 5

"The most scalable marketing automation tool I've ever worked with"

What do you like best about Act-On? For me, Act-On's greatest single asset is not actually one of its features, although there are many of those that are excellent and highly valuable to both me as a marketer and my organization as a whole. What really stood out for me initially, however, was the way their pricing model scales. By focusing on the mid-sized enterprises, their pricing model enables almost any business to get on board and start working with a fully fledged automation tool ...

Read more

RA

Ragnvald Anders T

11/27/15

3 out of 5

"Not too deep knowledge of the system, but have played around in it a bit"

What do you like best about Act-On? customer segmenting and automation capabilities What do you dislike about Act-On?

BW

Brynley W

11/27/15

5 out of 5

"A**** Professiona Service"

What do you like best about Act-On? Very good communicator (Finn Richards) Consistently helpful and punctual

AT

Amber T

11/26/15

3.5 out of 5

"Great tool to help clients with their lead generation and superb support"

What do you like best about Act-On? - When connecting Act-On to a CRM it improves the communication between marketing and sales and makes it possible to combine the forces.

AU

Anonymous User

11/26/15

4.5 out of 5

"Strong and comprehensive platform for SMBs"

What do you like best about Act-On? - Ease to use with quick and intuitive navigation. - Comprehensive platform for SMBs with premium functionality.

AT

Amber T

11/26/15

3.5 out of 5

"Great tool to help clients with their lead generation and superb support"

What do you like best about Act-On? - When connecting Act-On to a CRM it improves the communication between marketing and sales and makes it possible to combine the forces.

JB

Jodie B

11/26/15

5 out of 5

"Excellent product - Can't recommend enough"

What do you like best about Act-On? Ease of use and functionality. The support is also amazing! Scott Wallace was great at helping us with any issues we had and always went that step further.

JS

John S

11/26/15

4 out of 5

"Act-On"

What do you like best about Act-On? There is a lot of useful information can be collected on clients and prospects once you have set everything up and connected the plug-ins. It can become a very useful and powerful tool.

AU

Anonymous User

11/26/15

4 out of 5

"A well-designed marketing tool with excellent support from the supplier"

What do you like best about Act-On? Tool is straightforward to use for outgoing and incoming marketing activities. Dashboard gives a good overview of activity. Our e-mail marketing has become more effective.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].