Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Top shelf. Excellent experience from the first call."

What do you like best about Act-On? They have a knowledgeable and helpful staff, excellent technical support team and Seamless integration into our CRM. Easy to use WYSIWYG editor.

"Great Customer Service"

What do you like best about Act-On? Our customer success manager was the best! He truly made our implementation of Act-On painless and even fun! He listened to our questions, answered them quickly and accurately and, perhaps more importantly, knew when to get help if he didn't immediately know the answer.

"Great customer service."

What do you like best about Act-On? The customer service is great. Support tickets are always answered quickly and they work closely with you until the problem is solved. Each customer has their own Customer Success Manager who is also always available to answer questions and helps to ensure you are getting the most out of the product. Act-On is also constantly improving their software with regular updates to keep up with competition.

"Easy-to-use Marketing Automation for the smaller company"

What do you like best about Act-On? I really like the new UI (User interface) and the moduls for creating easy emails (using drag and drop) and the related automated programs to that. I also want to highlight the beneficial CRM-integrations, which entails the funnel-report, multitouch attribution report and a kick ass syncing experience. I also feel like my opinon matters to Act-on and they make time to hear our suggestions! Act-on has also a really good support and they're taking really ...

"Easy to use and very friendly team"

What do you like best about Act-On? Act-on is easy to use and does what it says on the tin. It's not over-complicated like other marketing automation tools. And the support team are really quick to respond which is great!

"Easy to use B2B Marketing tool"

What do you like best about Act-On? - Act-On Support response quick on questions and provides solutions to make Act-On a success. - Easy to use tools for customize forms and landing pages to our needs.

"It delivered as promised."

What do you like best about Act-On? Ease of use, and the great support. I like the fact I have one account manager who is always available to quickly handle any issues and provide assistance.

"Great software for a complete marketing mix"

What do you like best about Act-On? I love the way the list management works and how it gives a good insight in the behaviour of your website visitors. It gives me the possibility to not only look at the Qualified Leads but also focus on the unknown visitors.

"We have just begun our Marketing Automation success story"

What do you like best about Act-On? Having a dedicated Customer Success Manager that guides us in the right direction. What do you dislike about Act-On?

"Holistic Marketing Automation package for small businesses"

What do you like best about Act-On? Act-On is rather unique in relation to many of its competitors, in that it makes marketing automation available to smaller businesses. While it still works well for large organisations, its strength to me lies in an easy to set up platform that can be navigated by newcomers to the marketing automation game. This strength becomes apparent when, like me, you get to compare it to other, more complex systems on a daily basis.