Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Great product to aid in the prospecting process."

What do you like best about Act-On? Lead scoring and marketing funnel are great tools for prospecting. The email composer is easy to use and very robust.

"Act-on experience"

What do you like best about Act-On? - Easy to create/ schedule/analyse/automate emailings, forms, and export datas - A good support, a great team to help us if needed and to explain us the different possibilities of the system

"Great Tool for marketers"

What do you like best about Act-On? The userface is easy to pick up and navigate around. Plus with the continual improvements being made the product is getting even easier to use with a cleaner look and feel.

"A platform for your entire marketing team"

What do you like best about Act-On? It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description. We are several people that are working with the system and everyone have found it easy and intuitive - regardless if you work with social publishing, newsletters our lead management. ...

"Great customer service"

What do you like best about Act-On? We've got a customer success manager, who really helps us get the most out of Act On. Marketing automation is a massive and complicated area, so it is great to have an expert who is on call to help.

"Constant upset. Intentional deception regarding contracts. Broke integral features. Shifts blame."

What do you like best about Act-On? The ability to replace previously uploaded files without changing the link. What do you dislike about Act-On?

"Recommended for marketing departments"

What do you like best about Act-On? For a tech-savvy guy like me, intuitive features are a plus point. It saves time and errors are less. Uploading marketing lists was simple. Social media integration is appreciated. Reports of email campaigns proved helpful. Real time tracking of customer tracking is a flagship feature.

"Review of Act-On"

What do you like best about Act-On? I use Act-On for our marketing automation platform. I primarily use it for sending email campaigns, inbound lead generation through the use of Act-On forms, and to track website prospectors. I code emails in Dreamweaver, paste the code into Act-On through their Outbound messages, and love that I can track opens, clicks, and engagement with my emails. I also like that I can then also segment lists based on demographics, geographics, and psychographics ...

"act-on is awesome!"

What do you like best about Act-On? Act-on has a very easy to use interface for marketers both in house and agencies. What do you dislike about Act-On?

"Great Software, missing Key user experience"

What do you like best about Act-On? Individual contact tracking is perfect for behavioral marketing trends, email marketing, website prospector for unknown leads on your website is incredibly accurate (especially for being in beta)