Act-On Reviews in September 2026: User Ratings, Pros & Cons

"A straightforward but rich solution to marketing automation"

What do you like best about Act-On? It works 'out of the box' which is a rarity in Marketing Automation. It's very easy to integrate with Salesforce and so creates a continuum to build acquisition and retention programmes keeping marketing and sales aligned in their views across the customer journey. And now it's bringing in ABM features to complete the approach.

"I dont know what we did before Act On"

What do you like best about Act-On? The Act On Anywhere integration is simply superb. My sales teams are able to check content from our CRM without ever having to actually leave the CRM.

"A dynamic and all encompassing marketing platform."

What do you like best about Act-On? One-on-one training with Act-On colleagues and Act-On University, which is a great resource tool. What do you dislike about Act-On?

"Everything we wanted and more!"

What do you like best about Act-On? The features are very user friendly and the support provided by Jenny has been amazing! The website prospector and progressive profiling tools are invaluable.

"Excellent platform and Customer Service"

What do you like best about Act-On? We have an enterprise subscription to Act On and the customer service we get from our Customer Success Manager and Account Manager is excellent.

"Reliable partner with great technology"

What do you like best about Act-On? Act-On is a very reliable partner with great technology, outstanding support and super-fast response times. I am very satisfied with their services and software tools to manage and track our marketing campaigns. I am happy to have them on board to achieve measurable results and efficiency.

"Great Marketing Automation Tool"

What do you like best about Act-On? Greater view of possible errors in your message with the message creation wizard. You can easily check your spam score, validate click-through links and check personalization. Act-on wont allow your message to be sent if there are any errors which is very comforting.

"A great tool for organizing and segmenting e.communications"

What do you like best about Act-On? The customer service is excellent. Our expectations have been exceeded. Our customer success manager, is highly knowledgeable and very client centric and guides us along in our goals.. He is focussed on our individual objectives and supports us at our own pace. We have tested other platforms and the helpdesk was staffed with tech support that could help with very little before referring us to consultants who charged for their services. The system ...

"Great support and the tool is easy to use! "

What do you like best about Act-On? The support and advice from our Customer Succes Manager is great. Beside that the tool is user friendly and a good user interface

"User-friendly product that's revolutionizing how we do marketing"

What do you like best about Act-On? Act-On is intuitive with an attractive user-interface, making it easy to jump in and start using. Everyone we've worked with at Act-On, from our customer success manager to the support team has been a pleasure to work with an very effective. The email and landing page creators are easy to use, featuring drag-and-drop functionalities. There's also the ability to use A/B testing, which has been invaluable for refining our messaging. It's a powerful tool ...