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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 691-700 out of 1014

HD

Herve D

07/29/16

4.5 out of 5

"Act-On review"

What do you like best about Act-On? Ease of use Scope of features

SS

Scott S

07/21/16

3.5 out of 5

"Email marketing is easy with Acton and Sf.com"

What do you like best about Act-On? Easy to use and intuitive..integrated with SF and I like ability to customize messages and reuse and understant who opened my messages.

EW

Emma W

07/19/16

5 out of 5

"Great mkting auto. tool for small teams"

What do you like best about Act-On? I like that you don't need a consultant and/or an html expert to use this tool. If you can drag and drop, you're good to go. What do you dislike about Act-On?

AU

Anonymous User

07/19/16

4.5 out of 5

"Great for automated emails"

What do you like best about Act-On? Easy to create e-mails that will be automatically sent out and we can track the analytics with a breeze. What do you dislike about Act-On?

SP

Sanket P

07/18/16

3.5 out of 5

"Ease to Use Marketing Automation Tool with Amazing Support Team"

What do you like best about Act-On? I would like to list down some of the features that I like the most in Act-On: The Email composer is easy to use - Within limited time I can create and schedule marketing campaigns

RM

Ryan M

07/14/16

3 out of 5

"Good lower cost option for marketing automation and email marketing"

What do you like best about Act-On? We love the price tag, having switched from Marketo, and find that Act-On has most of the core features that we need as an organization, including email marketing, marketing automation, forms, landing pages, etc.

SK

Svetlana K

07/11/16

4.5 out of 5

"This is really great platform which can help you automate your inbound and outbound Marketing!"

What do you like best about Act-On? I do like best simple interface and useful articles which you can read in Act-On University. What do you dislike about Act-On?

AU

Anonymous User

07/06/16

4.5 out of 5

"Good partner"

What do you like best about Act-On? Easy to use and many good features. A little hard to get started but what software isn't. What do you dislike about Act-On?

JF

Jason F

06/30/16

4 out of 5

"Powerful Automation with Act-On"

What do you like best about Act-On? The ability to integrate a video platform so video data can be used in lead scoring and lead nurturing, plus a more user-friendly interface than the competition.

TG

tom g

06/30/16

5 out of 5

"As a client side Marketing Executive that predominantly focuses on digital"

What do you like best about Act-On? I need tools that can support my role by delivering accuracy, ease of use, insight and automation. I can confidently state that Act-on ticks all of these boxes, as well as a whole lot more.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].