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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 61-70 out of 1014

RJ

Rick J

09/11/22

5 out of 5

"ActOn - let's roll!"

What do you like best about Act-On? I like the many tools that ActOn packs in their software. I can create and send an email in minutes, create landing pages, create surveys, link to PDFs and get results fast. Send one email, send 1 million emails - ActOn offers all of these features in an easy- to-use platform.

NO

Nick O

09/08/22

5 out of 5

"Strong and flexible email marketing platform."

What do you like best about Act-On? Automated programs are easy to set up and edit in real time. What do you dislike about Act-On?

BD

Brian D

08/24/22

4.5 out of 5

"A great tool. Period."

What do you like best about Act-On? The system is user friendly and does it all What do you dislike about Act-On?

KM

Kodi M

08/24/22

4.5 out of 5

"Great way to stay in touch with customers"

What do you like best about Act-On? Ease of use and ability to create a lot content in one place What do you dislike about Act-On?

JK

Juhi K

08/23/22

3.5 out of 5

"Basic CMS"

What do you like best about Act-On? AO is good for basic landing pages and email creation. It does what it is supposed to do. The technical support team is very helpful when you reach out to them to solve an issue. The only downside of the tech support is they are not available 24x7.

CB

Charlie B

08/23/22

4 out of 5

"Best value for most Marketing Automation tools amongst the providers"

What do you like best about Act-On? All Marketing Automation tools you could want are offered OOTB with no hidden charges. What do you dislike about Act-On?

AU

Anonymous User

08/23/22

2.5 out of 5

"michelle boden"

What do you like best about Act-On? marketing list segmentation, list maintenance What do you dislike about Act-On?

AM

Angus M

08/22/22

5 out of 5

"Brilliant service and patience"

What do you like best about Act-On? The platform offers many robust solutions to manage inbound customer contact. Using the email Dynamic Content hand in hand with form conditions is perfect for us

SH

Sarah H

08/19/22

4 out of 5

"Leverage Act-On for Smarter Automated Marketing to Grow your Business"

What do you like best about Act-On? Act-On allows us to see who is coming to our website, push form date from the web straight into Salesforce, then send automated messages to prospects.

AC

Abhinav C

08/18/22

4 out of 5

"Marketing Automation with Act-On"

What do you like best about Act-On? With Act-On, creating landing pages, emails, forms, etc., is made easy due to its easy UI/UX. It is easy to customize and automate marketing processes using the drag and drop feature and custom scripts.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].