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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 681-690 out of 1014

AY

Alan Y

12/11/16

0 out of 5

"Act-On Could Care Less About Their Customers"

What do you like best about Act-On? Nothing. We have been charged for this software for nearly 8 months and it has never worked. We have had MULTIPLE calls and have told them about this and nothing has happened. They continue to charge us monthly for a software system that has NEVER WORKED. I absolutely hate this company. If they gave a crap about actually serving us, I might feel different. As it is, all they care about is charging us monthly.

AU

Anonymous User

11/10/16

0.5 out of 5

"Don't use: use something you can grow with instead"

What do you like best about Act-On? the email tool was intuative, but so are many others. I like the agency that introduced it, but i wish they would have warned me of the limitations.

AU

Anonymous User

11/09/16

0.5 out of 5

"Review of Act-On"

What do you like best about Act-On? The customer service Act-On provides has always been so patient and helpful. What do you dislike about Act-On?

MO

Meaghan O

11/03/16

3 out of 5

"Good tool but not formatting needs some work"

What do you like best about Act-On? The reporting aspect after you send out an eblast. i.e. how many clicks it received, open rates, bounce rates, etc What do you dislike about Act-On?

HE

Heather E

10/27/16

4.5 out of 5

"Marketing Automation made easy"

What do you like best about Act-On? The best feature that was crucial to our business is that the emails being sent out were coming from the SalesForce owner and not another random contact in Marketing. There are great templates and the platform is very user friendly.

AU

Anonymous User

10/26/16

3.5 out of 5

"Act On Marketing Automation Software"

What do you like best about Act-On? Easy to use interface and how customizable templates can be What do you dislike about Act-On?

AU

Anonymous User

10/21/16

5 out of 5

"Wonderful company and service"

What do you like best about Act-On? It takes email marketing and cuts out all the guess work. The team is dedicated to providing the best possible platform to conduct your email marketing experience. Everyone at the company is a guru in the program as well as their respective specialty.

WC

Wendy C

10/06/16

3.5 out of 5

"Great for Basic Use"

What do you like best about Act-On? There are simple functions that make email marketing easy to do. What do you dislike about Act-On?

MS

Mandy S

10/04/16

4.5 out of 5

"Easy-to-use, Comprehensive Marketing Automation"

What do you like best about Act-On? I like that Act-On has excellent customer service, a great tool with a number of options on how you can manage and automate segments and lead nurture campaigns, and mobile-friendly templates. The implementation process is very hands-on and I felt very comfortable having the option to submit a support ticket, call support, or contact my implementation person. I also got checklists to help with implementation for various parties at my organization and how ...

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IF

Ian F

09/27/16

4.5 out of 5

"Act On Rocks"

What do you like best about Act-On? The services their platform and team provides. The email composer, landing page, and automation tools allow for scaling my marketing efforts. Also the team holds webinars regularly to ensure their customers are leveraging the Act-On tools to their fullest. I cannot advocate for Act-On's customer service enough. Their follow-up and customer readiness on your challenges and account management rocks. Great team, cool services, increased impressions. What ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].