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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 671-680 out of 1014

AU

Anonymous User

03/07/17

0 out of 5

"Terrible company to work with if you're a small/medium business"

What do you like best about Act-On? Nothing at all. System has terrible UX, difficult to navigate, and their business practices and billing are poor to say the least.

DA

Deena A

02/27/17

3 out of 5

"Act-On Wasn't Ideal"

What do you like best about Act-On? I liked the idea of Act-On, but actual implementation and usage wasn't ideal. What do you dislike about Act-On?

AU

Anonymous User

01/25/17

4.5 out of 5

"Best email marketing software"

What do you like best about Act-On? We love everything about Act On. The customer service has been amazing so far. They really helped walk me through every aspect of their services.

AU

Anonymous User

01/24/17

0.5 out of 5

"Limited Responsive Design"

What do you like best about Act-On? Easy to use and the landing pages are simple to put together What do you dislike about Act-On?

GS

Graham S

01/17/17

3.5 out of 5

"A great step in the right direction"

What do you like best about Act-On? I love the email settings, customization options, and overall look and feel to the reporting that Act On provides, well done! What do you dislike about Act-On?

GL

Grace L

01/05/17

5 out of 5

"Love using Act-on to increase outreach efforts"

What do you like best about Act-On? I've been very happy with the functions available in Act-on that allow us to increase the amount and quality of our outreach to clients and prospects. The editor is pretty easy to use. Love the A/B testing feature, too.

DP

Deven P

01/05/17

5 out of 5

"Are you really marketing? "

What do you like best about Act-On? EVERYTHING Act-On gets it, they make marketing fun and easy. If you pair this with something like SugarCRM you will be able to leverage both inbound and outbound marketing daily to increase sales.

AU

Anonymous User

12/16/16

2.5 out of 5

"Acton for Sales"

What do you like best about Act-On? When there is an issue, Act-on support is very good at helping out and responding. What do you dislike about Act-On?

AU

Anonymous User

12/16/16

2.5 out of 5

"Acton for Sales"

What do you like best about Act-On? When there is an issue, Act-on support is very good at helping out and responding. What do you dislike about Act-On?

AU

Anonymous User

12/15/16

4.5 out of 5

"Act-On Account Based Marketing"

What do you like best about Act-On? Act-On provides everything we need to automate our marketing. They also provide excellent customer service and support. If there is something we don't know how to use they have the resources for us to learn quickly.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].