8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 661-670 out of 1014
DH
Davis H
04/27/17
"VP of NA Operations"
What do you like best about Act-On? Ease of use is biggest feature, but simple pricing model is a huge plus. What do you dislike about Act-On?
AU
Anonymous User
04/27/17
"Our experience with Act On"
What do you like best about Act-On? Reporting is good; templates make it easy to reproduce similar messages What do you dislike about Act-On?
AU
Anonymous User
04/11/17
"Product and Service Delivery not Keeping Pace"
What do you like best about Act-On? The first time I purchased Act-On (2014), I was really impressed with the sales person and the follow-on Customer Success Manager. Additionally I really liked the price point and ease of use for the level of functionality that came with the product.
AU
Anonymous User
04/11/17
"Product and Service Delivery not Keeping Pace"
What do you like best about Act-On? The first time I purchased Act-On (2014), I was really impressed with the sales person and the follow-on Customer Success Manager. Additionally I really liked the price point and ease of use for the level of functionality that came with the product.
AU
Anonymous User
04/11/17
"ActOn is a great marketing automation program"
What do you like best about Act-On? User friendly. Easy to set up. Links to our CRM database. Excellent customer service. What do you dislike about Act-On?
MD
Moloise D
04/11/17
"Fast Implementation, Excellent support and easy to use tool"
What do you like best about Act-On? 1. The tool is very easy to use for Email Marketing, lead nurturing, Database Management and delivers on every promise.
AU
Anonymous User
03/29/17
"Improvements needed - ready to move on."
What do you like best about Act-On? My experience with their customer support has been good. What do you dislike about Act-On?
AC
Allie C
03/21/17
"Good starter MAP "
What do you like best about Act-On? I like Act-On for the price / tech support / and range of features for the price. The price can't be beat for anything as fully-featured as Act-On. Technical support is amazing to work with - they always answer on the first ring, and are extremely knowledgable and helpful.
AU
Anonymous User
03/17/17
"Very good and solid marketing automation system"
What do you like best about Act-On? As with any other marketing automation system, the principles are the same - you want to automate journeys for your customers and prospects. I find it extremely important that it is easy to set up these journeys and easy to navigate around the system. When you work in marketing it is a fast paced environment, so you need an intuitive system - Act-On very much offers this. From my experience working with the system, the navigation is super easy and the ...
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AU
Anonymous User
03/14/17
"Definitely not Enterprise grade"
What do you like best about Act-On? The Email automation programs work pretty well but it's serverely lacking in the landing page and email design aspects. Also reporting is nearly non existent.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].