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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 651-660 out of 1014

AU

Anonymous User

07/10/17

4 out of 5

"Act-on is everything you want and more for Marketing"

What do you like best about Act-On? Honestly, we've been extremely satisfied with our switch over to action. Act-on allows for a bunch of customizations for our weekly newsletters and the ability to see all of our click-through and open rates for both by campaigns and individuals have been great. Act-on literally does everything under the roof for marketing. It allows for forms, surveys, weekly newsletters and more. I have to say the best functionality is the ability to synchronize with ...

Read more

AU

Anonymous User

07/10/17

4 out of 5

"Act-on is everything you want and more for Marketing"

What do you like best about Act-On? Honestly, we've been extremely satisfied with our switch over to action. Act-on allows for a bunch of customizations for our weekly newsletters and the ability to see all of our click-through and open rates for both by campaigns and individuals have been great. Act-on literally does everything under the roof for marketing. It allows for forms, surveys, weekly newsletters and more. I have to say the best functionality is the ability to synchronize with ...

Read more

AU

Anonymous User

07/05/17

5 out of 5

"I <3 Marketing"

What do you like best about Act-On? Personal interactions, customer-centric business practices, and constant improvements. based on customer needs. What do you dislike about Act-On?

AU

Anonymous User

06/29/17

3 out of 5

"Act-On is a Decent E-mail Tool"

What do you like best about Act-On? Ability to send out multiple e-mails with any personal information automatically populated. What do you dislike about Act-On?

WB

WorkMax B

06/29/17

5 out of 5

"Powerful but easy-to-use marketing automation solution"

What do you like best about Act-On? It's so easy to use and syncs data with Salesforce seamlessly,. It is so easy to set up webinar campaigns with GoToWebinar from beginning to end to see results too. Additionally, you can track the most popular content pieces consumed by your users. Their techical support is amazing. There is absolutely no language barrier and if they escalate an issue, they always follow up and jump on remote sessions to solve the issue quickly. Their front line support ...

Read more

AU

Anonymous User

06/15/17

4.5 out of 5

"Simple and effective"

What do you like best about Act-On? I enjoy the drag and drop function of creating emails. It makes visualizing them much easier. What do you dislike about Act-On?

KC

Kelly C

06/12/17

4.5 out of 5

"A perfect fit for us"

What do you like best about Act-On? We use Dynamics and the integration is really easy to set-up. We are looking to customize more fields as a part of the integration which is making it easy to implement the solution into a lot of our current processes.

EC

Ernie C

06/12/17

4.5 out of 5

"user friendly, and highly sueful"

What do you like best about Act-On? Interactive platform that works with me to engage more effectively with my clients and potential new clients What do you dislike about Act-On?

AU

Anonymous User

05/11/17

3 out of 5

"Robust, but glitchy"

What do you like best about Act-On? You can manage lists within the platform as well as create and send emails. Modular email builder is user-friendly What do you dislike about Act-On?

AU

Anonymous User

04/27/17

3 out of 5

"Great Customer Service"

What do you like best about Act-On? My account managers for the time I used ACT-ON were knowledgeable and amicable. They took the time to troubleshoot and devise solutions and would go the extra mile to incorporate developers and other departments when needed.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].