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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 641-650 out of 1014

LP

Luke P

07/31/17

4.5 out of 5

"Act-On Review"

What do you like best about Act-On? Act-on has really changed the game at my job. I am finally able to show the CEO the power of marketing automation with simple, easy to use dashboards and charts and organize my marketing lists in many creative and complex ways.

AU

Anonymous User

07/28/17

5 out of 5

"Delivers the functionality I need at an affordable price"

What do you like best about Act-On? Act On has all of the functionality I need to manage my digital marketing initiatives, from email campaigns and lead scoring to website analytics and webinar management.

AU

Anonymous User

07/27/17

3.5 out of 5

"Useful tool, but much left to be desired"

What do you like best about Act-On? It is a good marketing automation tool for small businesses What do you dislike about Act-On?

JW

James W

07/27/17

5 out of 5

"Great support from a software that wants your business to succeed"

What do you like best about Act-On? The support staff was always friendly and happy to answer any questions I had. I enjoyed the user experience and it was very simple to use compared to other systems I've worked with in the past.

PR

Paul R

07/26/17

5 out of 5

"Review of Act-On"

What do you like best about Act-On? Marketing Automation Email Program

KK

Kari K

07/25/17

5 out of 5

"Amazing!"

What do you like best about Act-On? I like that I can design professional looking emailers when I am not a designer. I can also execute these and track them as I need to to help our sales team!

AU

Anonymous User

07/21/17

0.5 out of 5

"All About Getting You on a Contract and Making it Painful to Get Off"

What do you like best about Act-On? It works, just Ok. Pretty basic marketing automation but no cadence management or any other advanced tools. What do you dislike about Act-On?

KK

Kat K

07/20/17

5 out of 5

"Outstanding Service!"

What do you like best about Act-On? Act-On's customer and technical support goes above and beyond anything I've ever previously experienced. What do you dislike about Act-On?

JK

Jessica K

07/19/17

4.5 out of 5

"Marketing Product Not Easy to Learn"

What do you like best about Act-On? Once you have templates set-up, it is easy to manage annual email blasts. System is easy to manage data, email blasts, surveys, and store email distribution lists.

AU

Anonymous User

07/13/17

5 out of 5

"Great marketing system!"

What do you like best about Act-On? The interface is one of the best in the industry. Very easy to use. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].