8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
Convert leads into loyal customers with Act-On.
Add to compare
Starts from $900 / Month
Act-On Reviews & Ratings
Are you using Act-On?
Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
Filter results
Sort by :
Showing 631-640 out of 1014
AU
Anonymous User
08/02/17
"Act-On is a great way to start a Marketing Automation Program"
What do you like best about Act-On? The ease and intuitive nature of the program. Great training is provided through Act-On University. They recently updated/upgraded the training process to make it easier for a beginner like me to learn the program and get up to speed quickly. My onboarding specialist is great, and the rest of the support team has also been very helpful in working through the training process.
AU
Anonymous User
08/02/17
"Solid Platform for a Reasonable Price"
What do you like best about Act-On? Act-On listens to their customers product feedback and continually improves the technology. New features are constantly being added.
AS
Amy S
08/02/17
"Invaluable Marketing Asset"
What do you like best about Act-On? Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very ...
Read more
AS
Amy S
08/02/17
"Invaluable Marketing Asset"
What do you like best about Act-On? Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very ...
Read more
AU
Anonymous User
08/02/17
"Solid Platform for a Reasonable Price"
What do you like best about Act-On? Act-On listens to their customers product feedback and continually improves the technology. New features are constantly being added.
MO
Mallory O
08/01/17
"Great tool!"
What do you like best about Act-On? The UI is incredible! Super easy to navigate. What do you dislike about Act-On?
MO
Mallory O
08/01/17
"Great tool!"
What do you like best about Act-On? The UI is incredible! Super easy to navigate. What do you dislike about Act-On?
RW
Robert W
07/31/17
"Rising Star in the Marketing Automation World"
What do you like best about Act-On? Act-On has a lot going on and seems to be improving rapidly. The wysiwyg editor is probably the best of any platform that I've used, the list management and automation workflow structures are easy to use and understand.
RW
Robert W
07/31/17
"Rising Star in the Marketing Automation World"
What do you like best about Act-On? Act-On has a lot going on and seems to be improving rapidly. The wysiwyg editor is probably the best of any platform that I've used, the list management and automation workflow structures are easy to use and understand.
EA
Eryn A
07/31/17
"Absolutely love Act-On! It's already helped us communicate with our customers so much better!"
What do you like best about Act-On? We have really only scratched the surface with Act-On by utilizing email messaging. We've loved being able to track who is opening messages, clicking on links, etc. Then build campaigns based on the user behavior. We have so much more to dig into still...forms, landing pages, the possibilities with Act-On are seriously endless.
Free vendor scorecard
Evaluate Act-On objectively with the marketing automation software scorecard
A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.
- Weighted criteria you can edit
- Score multiple vendors side-by-side
- Shareable with your buying committee
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].