NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

Add to compare

Starts from $900 / Month

See Plans & Pricing

Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 621-630 out of 1014

AU

Anonymous User

08/04/17

3.5 out of 5

"Act-On"

What do you like best about Act-On? Act-On has a superior customer support and customer success team. They are responsive, helpful, and always professional and courteous. They are like extended members of our team. Act-On actively tries to use us

AU

Anonymous User

08/04/17

5 out of 5

"Powerful Automation and Email Marketing Program"

What do you like best about Act-On? First of all, I've never had the type of support that Act-On provides. They answer questions either the same day or the following day. Secondly, their interface is very intuitive and easy to understand. Thirdly, Act-On's straight forward email automation has saved us so much time and the reporting capabilities have simplified our lead analysis.

AU

Anonymous User

08/04/17

5 out of 5

"Been using Act-on for years for our email automation"

What do you like best about Act-On? We are a technology company and have been using Act-on as our email provider for years. The emails are easy to create, provide valuable metrics and most importantly- we are able to set up complex automated workflows. We spend the time initially to set up detailed campaigns, based on behaviors, and use our animated videos and testimonial videos, to schedule 3 months worth of campaigns- and once it is set up initially- we don't do anything!

PC

Pamela C

08/04/17

5 out of 5

"Great products, service, and educational tools"

What do you like best about Act-On? Ability to have multiple instances under one account and share email templates among them. We have 4 accounts - one for each product line/brand/website - and Act-On lets us connect them all under one umbrella.

AU

Anonymous User

08/04/17

4.5 out of 5

"Powerful tools, right at your fingertips"

What do you like best about Act-On? Act On's marketing automation tools have been a game-changer in the way that we reach and communicate with our patients, families and our community as a whole. It's sophisticated and somehow still easy to use and intuitive in it's format. We've found it to be a one stop shop to not only communicate with who we need to, but to see how effective (or not effective) those communications are.

ML

Mark L

08/03/17

4 out of 5

"Save yourself the trouble and automate it"

What do you like best about Act-On? Act-on is useful for marketing automation, mass emails, forms, and landing pages; it meets many of our needs along with Salesforce integration allowing us to operate much more efficiently with forms and emails as well as integrating dynamic content into our marketing.

ML

Mark L

08/03/17

4 out of 5

"Save yourself the trouble and automate it"

What do you like best about Act-On? Act-on is useful for marketing automation, mass emails, forms, and landing pages; it meets many of our needs along with Salesforce integration allowing us to operate much more efficiently with forms and emails as well as integrating dynamic content into our marketing.

AU

Anonymous User

08/02/17

4.5 out of 5

"Act-On Has Been A Tremendous Asset To Our Company"

What do you like best about Act-On? Act-On is an all-in-one marketing automation platform that allows us to manage email drip campaigns, track visitor IP and company information, and compile marketing lists for other uses.

DD

Danyelle D

08/02/17

5 out of 5

"Great platform for marketing!"

What do you like best about Act-On? The customer service is absolutely amazing. Everyone working at Act-On is super helpful and you never have to wait to speak with someone. They take hours out of their day to meet with you about anything.

MB

Megan B

08/02/17

4.5 out of 5

"Great software, excellent customer service!"

What do you like best about Act-On? I love that Act-On provides a great platform with incredible service. Any question I have, they'll help me with it. I also love that they have so many resources and help guides available to their customers.

Free vendor scorecard

Evaluate Act-On objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].