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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 611-620 out of 1014

AU

Anonymous User

08/04/17

4 out of 5

"Act-On is an intuitive service that has provided many benefits to our organization."

What do you like best about Act-On? One of the best features within Act-On is the many available resources. Act-On University and the customer success managers provide thorough answers to any questions you may have. They provide helpful tips and tricks to make the most out of your Act-On experience, all while benefiting your organization as a whole. The videos are also a huge advantage, giving you step-by-step instructions.

SS

Stacy S

08/04/17

4 out of 5

"Great Marketing Automation product for mid-size businesses"

What do you like best about Act-On? Act-On has a great user interface and easy-to-use tools to truly connect all of your digital marketing initiatives under one platform. The connection to CRM and website prospector is invaluable for our sales team to review the behavior of their leads and contacts.

AU

Anonymous User

08/04/17

4 out of 5

"Easy to use and great focus on the user experience"

What do you like best about Act-On? The best thing about Act-On is that it's a very user friendly platform that is enjoyable to use. It has quite robust features for a relatively young platform. The integrations work very well and they have some very smart features that are useful.

AU

Anonymous User

08/04/17

4 out of 5

"Love Act-On"

What do you like best about Act-On? Easy to use. Very intuitive. Can schedule multiple emails What do you dislike about Act-On?

TC

Therese C

08/04/17

2.5 out of 5

"Great Ideas, Not So Great Execution"

What do you like best about Act-On? I do like the available integrations between Act-On and GoToWebinar, as well as Salesforce. What do you dislike about Act-On?

RS

Ryan S

08/04/17

5 out of 5

"Great API and Documentation"

What do you like best about Act-On? The best part for us are the APIs and the thorough documentation surrounding them. Our developers were able to integrate all of the data across multiple web based tools into one system and gain a lot of insight about the behavior of our customers and prospects.

AU

Anonymous User

08/04/17

5 out of 5

"Very happy Act-On user"

What do you like best about Act-On? I like that I can create my own templates and edit the code directly. I have nearly full access to the final code. I also think Act-On has several advanced features that have benefitted our company greatly with efficiency in performing routine email sends.

CH

Clare H

08/04/17

5 out of 5

"Amazing Customer Phone Support"

What do you like best about Act-On? Whenever I cannot figure out how to do something, I call the phone support, and they are amazing. Highly skilled and knowledgeable about every nook and cranny of Act-On and little tips and tricks to smooth out the bumps encountered when creating email or landing pages. The phone support team is extremely patient, but they also walk the user through what steps and clicks to accomplish the objective. I love, love their integration with WebEx Event Center, ...

Read more

AU

Anonymous User

08/04/17

5 out of 5

"Easy to Use "

What do you like best about Act-On? It is intuitive, and your customer support is amazing. Because you have so much robust information in Act-on University, I can teach myself how to use almost every feature. When I do need help, your support team is amazingly helpful.

TC

Therese C

08/04/17

2.5 out of 5

"Great Ideas, Not So Great Execution"

What do you like best about Act-On? I do like the available integrations between Act-On and GoToWebinar, as well as Salesforce. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].