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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 601-610 out of 1014

LP

Laura P

08/16/17

4 out of 5

"Powerful Tool that Delivers Results"

What do you like best about Act-On? Act-on allows me to create messages efficiently. The templates and design elements are intuitive and the finished product is both clean and accessible across various platforms. The customer service is by far the best I have ever encountered in all my years of using marketing automation. The phone support is second to none.

LS

Lucy S

08/10/17

4 out of 5

"Marketing Operations Associate"

What do you like best about Act-On? Customer service is fantastic, a real selling point. The help documentation is also great. Looking forward to using Adaptive forms and adaptive sending.

JF

Jennifer F

08/08/17

4 out of 5

"Easy to use and packed with features!"

What do you like best about Act-On? The massive amount of features. We can do everything using Act-On and it makes life easier and more organized. What do you dislike about Act-On?

AU

Anonymous User

08/08/17

2.5 out of 5

"Average, Average, Average"

What do you like best about Act-On? Mid-tier configuration capabilities. More customizations than something like campaign monitor, mail chimp or constant contact. Less than responsys or silver pop.

AU

Anonymous User

08/08/17

2.5 out of 5

"Average, Average, Average"

What do you like best about Act-On? Mid-tier configuration capabilities. More customizations than something like campaign monitor, mail chimp or constant contact. Less than responsys or silver pop.

DV

Danny v

08/07/17

4 out of 5

"Best support ever!"

What do you like best about Act-On? Act-On's support team makes it that marketing automation is easily accessible to anyone. Whether a question is about how to technically implement something or about a best practice in lead nurturing. Act-On's experts are there for you.

AU

Anonymous User

08/04/17

4 out of 5

"Love Act-On"

What do you like best about Act-On? Easy to use. Very intuitive. Can schedule multiple emails What do you dislike about Act-On?

AU

Anonymous User

08/04/17

4 out of 5

"Easy to use and great focus on the user experience"

What do you like best about Act-On? The best thing about Act-On is that it's a very user friendly platform that is enjoyable to use. It has quite robust features for a relatively young platform. The integrations work very well and they have some very smart features that are useful.

AU

Anonymous User

08/04/17

4 out of 5

"Act-On is an intuitive service that has provided many benefits to our organization."

What do you like best about Act-On? One of the best features within Act-On is the many available resources. Act-On University and the customer success managers provide thorough answers to any questions you may have. They provide helpful tips and tricks to make the most out of your Act-On experience, all while benefiting your organization as a whole. The videos are also a huge advantage, giving you step-by-step instructions.

SS

Stacy S

08/04/17

4 out of 5

"Great Marketing Automation product for mid-size businesses"

What do you like best about Act-On? Act-On has a great user interface and easy-to-use tools to truly connect all of your digital marketing initiatives under one platform. The connection to CRM and website prospector is invaluable for our sales team to review the behavior of their leads and contacts.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].