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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 591-600 out of 1014

MM

Meghan M

09/18/17

5 out of 5

"Act-On is a must have!"

What do you like best about Act-On? I like how easy it is to use. From creating landing pages to forms to uploading and managing your images, I would say it is very user friendly. It is easy for someone to pick up quickly. I can pass along a project to a summer intern and they can navigate and pick up the drag and drop system very easily.

AU

Anonymous User

09/12/17

5 out of 5

"Act-On is Amazing"

What do you like best about Act-On? Creating creative and eye-catching eblasts to customers is easy to do! What do you dislike about Act-On?

CE

Clara E

09/05/17

1 out of 5

"Not as user-friendly as other MATs available."

What do you like best about Act-On? Does do campaign tracking well. I have been pleased with the information I can glean from the campaigns I have sent through ActOn

DA

Danielle A

08/30/17

4.5 out of 5

"Functional, Easy to Navigate"

What do you like best about Act-On? Act-On has the ability to implement Automated Programs. This is essential for our marketing success in many different programs. We use this program to have a Birthday Automated system, we use this program for lead sources to our charity cycle ride, Tour de Pink and for our virtual DIY program, YSC Strong. Having a program that will send follow up emails, coaching emails and informational emails saves our company staff time and gives our constituents ...

Read more

RS

Rod S

08/28/17

4.5 out of 5

"Update to our Marketing Methods"

What do you like best about Act-On? Integrations with other software that we were already using were painless and easy to get installed. What do you dislike about Act-On?

DR

Daniel R

08/16/17

4 out of 5

"Functional software, easy to access support"

What do you like best about Act-On? The general marketing automation functions are mostly there (email and metrics, drip campaigns, some prospecting, landing pages, contact management, CRM connection, social media account management, etc.) and for the most part easy to use. Their support is great; whenever I have a question, I've gotten an answer within the day, and for the most part the issues are solved. Those that couldn't be solved by support were reported or bumped up to engineering ...

Read more

AU

Anonymous User

08/16/17

4 out of 5

"Act-On for Marketing"

What do you like best about Act-On? I find Act-On's User interface very easy to use, the software runs very well, Act-On offers training and dedicated customer support.

KS

Kimberly S

08/16/17

4 out of 5

"Act-on = Amazing"

What do you like best about Act-On? Hands down, customer attention and service! What do you dislike about Act-On?

AU

Anonymous User

08/16/17

4.5 out of 5

"Great experience! User friendly and great customer service!"

What do you like best about Act-On? Customer service! I can get an answer to my questions, or be directed to someone who can better answer my questions, within seconds of dialing the number. VERY user friendly.

MJ

Michael J

08/16/17

4.5 out of 5

"Great Product"

What do you like best about Act-On? Designing the emails and forms is pretty simple to do and doesn't require any programming knowledge. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].