NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

Add to compare

Starts from $900 / Month

See Plans & Pricing

Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 581-590 out of 1014

BD

Brandon D

09/20/17

5 out of 5

"Great overall marketing automation and UX capabilities"

What do you like best about Act-On? Act-On provides EVERYTHING that you need to get up and running with marketing automation which immediately improves your email marketing campaigns and enhances the overall user experience for your customers or prospects. Act-On provides image hosting, email/landing page templates, list segmentation, etc., but the best thing about Act-On is the customer support! Always quick to respond, issues are often resolved within minutes of submitting the request.

MC

Megan C

09/20/17

5 out of 5

"Satisfied Customer"

What do you like best about Act-On? I like that I can create and schedule multiple emails at a time. What do you dislike about Act-On?

AU

Anonymous User

09/20/17

3.5 out of 5

"Good platform + keeps getting better"

What do you like best about Act-On? 1) Support is awesome, 2) they are highly committed to customer success, 3) clearly they are investing a lot in the product. The development of LMS-style Act-On University is a win. The continuously improving UI along with attractive email/landing page templates is great. We've built out quite a robust Salesforce integration to empower the sales team to initiate automated marketing on their own and monitor the results from Salesforce.

AU

Anonymous User

09/20/17

4 out of 5

"Customer Service is Unmatched"

What do you like best about Act-On? The best thing I like about Act-On is their promptness on helping me solve any issues on their platform. I have spoken to members of the sales team, technical team, and the Customer Success team, and all of them have been helpful and seemed to genuinely care about my concerns.

TC

Tara C

09/20/17

4 out of 5

"Act-On - Automation & Email "

What do you like best about Act-On? Act-On is very easy to use tool. As an email team of 1 person I'm able to juggle deploying 50+ emails a month as well as my other marketing tasks. I really like how easy it is to upload PDFs or other external documents and create external links, this saves myself and internal users of those links lots of time and headaches. I like the marketing automation part, it's very simple to send a customer on a journey based off of a form they fill out as well as ...

Read more

DR

Daniel R

09/20/17

4.5 out of 5

"Dedicated, Attentive Support and An Ability to Innovate"

What do you like best about Act-On? We've been using ActOn for years. It is a great marketing automation platform that I have recommended to other companies; they're reliable and competitive with leading providers in the space. Whenever I have had an issue, their support team has gone above and beyond to assist me (including spending multiple hours writing custom code to enable tracking on my unique web forms) and has listened to my product feedback with actual updates that address my ...

Read more

BM

Brooke M

09/20/17

4.5 out of 5

"Act-On makes campaigns and tracking so much easier"

What do you like best about Act-On? The ease in creating a campaign to reach out to thousands of customer s and prospects is simplified with act-on. And tracking the touch-points is right at your finger-tips.

MH

Matt H

09/20/17

4.5 out of 5

"Act-On, a great fit for our business "

What do you like best about Act-On? For our Corporate Marketing team, Act-On has been agreat partner in offering support and suggestions to maximize the effectiveness of our efforts

RE

Richard E

09/20/17

4.5 out of 5

"A great marketing automation product with 'human' support"

What do you like best about Act-On? The platform integrates all your automation requirements along with an online support university (that's really useful) and great telephone support both in-country and from the USA. We have integrated Act-On with Salesforce, the support Act-On has given includes improving the integration and when we've had problems with Salesforce your CRM will also try and help with solutions - really rate the support offered!

AU

Anonymous User

09/20/17

4 out of 5

"Makes Email Campaigns Easy"

What do you like best about Act-On? The tracking of emails to see who opens them What do you dislike about Act-On?

Free vendor scorecard

Evaluate Act-On objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].