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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 571-580 out of 1014

AU

Anonymous User

09/20/17

4 out of 5

"Act-On is the perfect solution for our marketing automation system."

What do you like best about Act-On? The seamless integration between our CRM system and Act-On. We were just transition from a system that did not integrate with our current CRM making the communication between the two systems impossible. One of our first meetings with our dedicated CSM had the integration set up in a 30-minute meeting.

DR

Denise R

09/20/17

5 out of 5

"Act-On Makes Marketing Automation Easy"

What do you like best about Act-On? There's a few things I like about Act-On. - Act-On is intuitive and very easy to learn. The help center is filled with helpful videos and FAQs.

AU

Anonymous User

09/20/17

3 out of 5

"User Friendly Platform"

What do you like best about Act-On? Easily to import lists and images, rich text. What do you dislike about Act-On?

BL

Brandon L

09/20/17

5 out of 5

"Love the tool and the team!"

What do you like best about Act-On? I love how Act-On is constantly improving its tool. The team, from my sales rep to customer service to other Act-On team members I have met over the years are all amazing. Very impressed with the quality of people and the software.

EG

Elizabeth G

09/20/17

3 out of 5

"Okay Platform for Email Marketing, Good Features"

What do you like best about Act-On? Excellent customer service! Account manager was always readily available and technical support was quick to respond. Building email and sending was simplistic and easy. Landing page capabilities and form upgrades allows us to build marketing pieces that fit with our brand.

AU

Anonymous User

09/20/17

3 out of 5

"Overall good experience"

What do you like best about Act-On? I enjoy the overall usability of the Act-On Platform. The integration with our CRM Software has made the creation of segments really straightforward

DH

Dana H

09/20/17

5 out of 5

"Fantastic Insights into my website visitors."

What do you like best about Act-On? Act-on gives me a wealth of information both in feedback and stats on my e mail campaigns as well as visitors to my website. Good Customer Support.

AU

Anonymous User

09/20/17

5 out of 5

"Easy to use and great customer service!"

What do you like best about Act-On? I love that Act-on is very intuitive. If we ever run into an issue, the customer service has been extremely helpful and responsive to ensure not only we know how to use the system, but also to point out areas we may be missing.

AU

Anonymous User

09/20/17

3.5 out of 5

"Decent experience, sometimes a bit clunky"

What do you like best about Act-On? The easy interface and reporting options What do you dislike about Act-On?

RS

Roland S

09/20/17

5 out of 5

"Act-On is a pivotable role in which my company uses to effective market to our dealers."

What do you like best about Act-On? I love the simplicity it has to gain acceptance with users who do not know how to code. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].