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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 551-560 out of 1014

AU

Anonymous User

10/24/17

5 out of 5

"Act-On is a very capable platform that has excellent tech support"

What do you like best about Act-On? The interface is modern, simplistic, connectors, and customer service What do you dislike about Act-On?

AU

Anonymous User

10/20/17

3 out of 5

"Always learning"

What do you like best about Act-On? Good tool for planning email campaigns and creating automated programs that service your CRM and show ROI What do you dislike about Act-On?

JP

Jack P

10/18/17

0.5 out of 5

"Former Act-On User, Moved to other Marketing Automation platform"

What do you like best about Act-On? Act-On is very inexpensive and relatively easy to use. What do you dislike about Act-On?

MC

Mike C

10/14/17

5 out of 5

"Love it"

What do you like best about Act-On? It's super user friendly. You sign up and go. Super self-explanatory and a must have for management. What do you dislike about Act-On?

PM

Paul M

10/05/17

4 out of 5

"Act-On - marketing automation for Mid size businesses"

What do you like best about Act-On? Pricing methodology - per active contact means that a business can affordably access high end marketing automation.

SK

Sowmya K

10/05/17

5 out of 5

"Act On Software"

What do you like best about Act-On? I like Act On Customer care support.They always answer our issues within minutes of our phone call What do you dislike about Act-On?

AU

Anonymous User

09/28/17

5 out of 5

"Act-On provides a wide range of flexibility without being overwhelming"

What do you like best about Act-On? You can make tasks as simple or complex as you want to and they still perform and provide the same depth of reporting.

MV

Marco v

09/27/17

4.5 out of 5

"Powerful Marketing Automation platform"

What do you like best about Act-On? Act-On is a powerful platform and an important tool for our lead generation and content marketing. It also gives us visibility into our marketing programs. The support is also excellent.

AU

Anonymous User

09/26/17

5 out of 5

"Excellent Marketing Automation Platform"

What do you like best about Act-On? Act-On is easy to use and easy to start. The templates are helpful, the builders are logical to use, and there are always new features being worked on.

EC

Elias C

09/25/17

4.5 out of 5

"Best choice when choosing a leading automation vemdor"

What do you like best about Act-On? Act-On has a very user friendly interface which makes the software easy to use for non-technical marketers. Every aspect of automation in B2B is included.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].