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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 541-550 out of 1014

AU

Anonymous User

11/08/17

3.5 out of 5

"Act-0n and SF integrtion"

What do you like best about Act-On? I like that the integration is quick and easy to set up. What do you dislike about Act-On?

AU

Anonymous User

11/08/17

3 out of 5

"ActOn Review"

What do you like best about Act-On? The ease of use. Easy to navigate. Very few system issues. What do you dislike about Act-On?

AU

Anonymous User

11/08/17

4 out of 5

"Highly recommended"

What do you like best about Act-On? It is an easy to use. Provide the right elements for any marketers to do their jobs in an efficient way. What do you dislike about Act-On?

AU

Anonymous User

11/06/17

3.5 out of 5

"A bit clunky, but does the job"

What do you like best about Act-On? Pretty powerful list management tool, as far as deduping contact lists from multiple sources. What do you dislike about Act-On?

GG

Genevieve G

10/30/17

5 out of 5

"Customized marketing, unparalleled customer service"

What do you like best about Act-On? Thanks to Act-On we were able to hyper-customize and precisely target potential audiences for our global events, which turned around our lackluster event registrations, filling them in under a month. Aside from that, Act-On pitched us on their customer service, so I was already expecting a lot, but the team has far surpassed my expectations. I have always had the tools, resources, and support I needed when I needed it.

AU

Anonymous User

10/30/17

5 out of 5

"Act-On has a great back end support team. They are very friendly, prompt and problem solver. "

What do you like best about Act-On? I like almost all the modules in Act-On but my personal favorite is reporting module. It's easy to download and customize the reporting sheet based on your need and requirement.

AL

Aimee L

10/27/17

3 out of 5

"Know When Clients Open Your Emails"

What do you like best about Act-On? I loved being able to tell if my clients opened my emails and the attachments. What do you dislike about Act-On?

AU

Anonymous User

10/26/17

3.5 out of 5

"Good for basic email"

What do you like best about Act-On? Fairly easy to use and great resource center. What do you dislike about Act-On?

BF

Brian F

10/24/17

4.5 out of 5

"Great for mid-market companies"

What do you like best about Act-On? Very tight integration with Salesforce. Good tools integrated in Salesforce for sales reps to see how prospects/leads have interacted with marketing content / wesite.

AU

Anonymous User

10/24/17

4.5 out of 5

"Act-On Marketing Automation"

What do you like best about Act-On? It's so easy to use thanks to the drag and drop format. The post sales support is second to none! What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].