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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 531-540 out of 1014

AU

Anonymous User

11/20/17

5 out of 5

"Worth the Investment"

What do you like best about Act-On? Act-on is highly competitive in the changing industry of marketing automation. We're constantly being blown away by improvements that have quickly made this company our top choice as an agency.

DM

Dave M

11/16/17

3 out of 5

"A Solid Choice for Marketing Automation"

What do you like best about Act-On? The list management system is easily the best part of Act-On. The options and customization available to create, import, export, sync and segment your lists is phenomenal. It really allows you to dig deep into your list data and run programs based on that data. These features also really help in reporting as you can segment on actions taken by records and so forth.

AU

Anonymous User

11/15/17

4.5 out of 5

"Easy to use platform"

What do you like best about Act-On? The marketing platform is outside of our CRM system and this makes Act-On focus on the Marketing functionalities and leave our CRM system does what it is supposed to do and not having to be customized to serve marketing pieces of it.

JM

Jamie M

11/15/17

4 out of 5

"Superior customer service, good platform"

What do you like best about Act-On? The customer service support I received, both technical and with my customer success manager, was one of the best customer service experiences I've ever had from a digital service company. I feel that I would not have experienced the level of success with their product without the support.

CW

Chris W

11/14/17

5 out of 5

"Superb support. Robust functionality. Results."

What do you like best about Act-On? The dashboard and general functionality is intuitive. Act-On U is a gold mine. But the best feature is the Act-On staff. Always can-do. Always ready to help.

AU

Anonymous User

11/13/17

5 out of 5

"Act-on for small businesses "

What do you like best about Act-On? I enjoy designing campaigns and Act-On makes this process easy to do. It is also very user-friendly for all other aspects regarding list generation and analyzing reports.

AU

Anonymous User

11/13/17

5 out of 5

"I LOVE this program"

What do you like best about Act-On? The ease of use is my favorite part of this program What do you dislike about Act-On?

NB

Nancy B

11/13/17

4 out of 5

"ACT ON Experience"

What do you like best about Act-On? I love how easy it is to use , once set up every morning I get my report and can easily with one click search my prospects What do you dislike about Act-On?

KM

Kellie M

11/13/17

3.5 out of 5

"Easy to Use with Some Knowledge of HTML"

What do you like best about Act-On? The WYZWYG email, landing page and form builders. What do you dislike about Act-On?

MP

Matthew P

11/10/17

5 out of 5

"Best Customer Service"

What do you like best about Act-On? Ability to segment data prior to sending, and extracting data back afterwards. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].