8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 521-530 out of 1014
AU
Anonymous User
12/08/17
"Decent support and user-friendly UI but lacks reporting capabilities"
What do you like best about Act-On? I like their customer support hours and one-on-one help. I have been hesitant to switch providers for this reason. I also think their system is fairly easy to understand
RE
Riley E
12/06/17
"A Great Marketing Tool for Your Stack (That Thankfully Keeps Getting Better)"
What do you like best about Act-On? We use Act-On for email marketing, landing pages, and webinar automation. It's a good tool for all three of these. Act-On provides nicely designed email templates ready for immediate use, and it's easy to build and organize lists in the platform, which integrates with Salesforce.
KP
Kara P
12/06/17
"Great marketing automation software, easy to use"
What do you like best about Act-On? Easy to use, can get the system up and running quickly, support for the system is good and responsive. What do you dislike about Act-On?
TN
Tami N
12/05/17
"World Class Customer Service"
What do you like best about Act-On? Act-On's customer service sets the standard for all of my future customer service expectations. From customer on-boarding to training to the library of resources available, there is nothing standing in the way of my success with Act-On.
DS
Delphina S
12/05/17
"Great Experience"
What do you like best about Act-On? The quick and reliable responses from customer support, as well as the seamless process of setting up and deploying an email.
LP
Lydia P
12/01/17
"Does the Job"
What do you like best about Act-On? Act-On is a pretty great marketing tool. For the most part, everything is where you need it, can be automated how you want it, and tailored to suit your needs. It can be a bit tricky to navigate at first. I definitely love Act-On University that helps new users learn the ins and outs of the tool.
SG
Shawn G
12/01/17
"A great tool for the busy Marketer."
What do you like best about Act-On? I've used various Marketing Automation tools. None of them come close to the ease of use of Act-On. As a busy marketer I've found that using Act-On has saved me countless hours. Before Act-On I used a competitor's automation tool. It would take at a minimum one hour to create a landing page, where in Act-On I can create a landing page in 5 minutes. The reports are superior as well. The quality of data and usability of that data are remarkable. It's a ...
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AU
Anonymous User
12/01/17
"Outstanding in every way"
What do you like best about Act-On? Great support; intuitive interface that's always being improved, when you ask "can I do this" the answer is almost always "yes and here's how." I also love the enthusiasm for their own product, it feels genuine.
AU
Anonymous User
11/28/17
"Fair Marketing Automation, but Nothing Outstanding"
What do you like best about Act-On? Easy to use daily for the basics, once you've gone through the training or used their extensive knowledge library. We appreciated the Act-On University for solving problems. The staff was also very proactive and helpful when we needed them.
EP
Ellen P
11/21/17
"marketing automation tool we use for our clients"
What do you like best about Act-On? Easy to use; customizable; easy reporting What do you dislike about Act-On?
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].