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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 511-520 out of 1014

AU

Anonymous User

12/21/17

3.5 out of 5

"We like it"

What do you like best about Act-On? I use Act-On for automated email campaigns and it gets the job done. They've added some new features in the last year or so that work great. I'm sure there is more that we're not taking advantage of.

MR

Maya R

12/20/17

0.5 out of 5

"Poor customer support with bad product performance"

What do you like best about Act-On? My company has been using Act-On for almost 3 years growing from a few dozens leads a month to hundreds. During this time I have tested almost all of Act-On functionality.

TR

Tom R

12/20/17

2.5 out of 5

"Good Product, but Did not Fulfill a Contractual Obligation"

What do you like best about Act-On? Great Product features, does what a Marketing Automation package should do. Provided decent pricing for a small business.

TR

Tom R

12/20/17

2.5 out of 5

"Good Product, but Did not Fulfill a Contractual Obligation"

What do you like best about Act-On? Great Product features, does what a Marketing Automation package should do. Provided decent pricing for a small business.

AU

Anonymous User

12/19/17

4 out of 5

"A good marketing tool"

What do you like best about Act-On? You can do a lot with the software as long as you are trained and know what your doing. What do you dislike about Act-On?

AU

Anonymous User

12/15/17

3.5 out of 5

"Right for the price"

What do you like best about Act-On? Having used 3 mid-market marketing automation systems in the past, I can tell you there will never be a perfect system, Act-on included. But for the price, and their much appreciated 'active contact' pricing model, Act-on does what I need it to. Their support is also responsive and has always worked with me diligently to figure out solutions bottlenecks I run into.

AU

Anonymous User

12/13/17

4 out of 5

"Great marketing software that integrates with Microsoft Dynamics"

What do you like best about Act-On? Admin portal was easy to navigate, and their customer support was always readily available. What do you dislike about Act-On?

AU

Anonymous User

12/13/17

4.5 out of 5

"Niche player with leader qualities."

What do you like best about Act-On? The platform is competitively priced with all the bells and whistles you could expect to see with a Marketo or Oracle. What do you dislike about Act-On?

AU

Anonymous User

12/11/17

0.5 out of 5

"Just not doing it "

What do you like best about Act-On? Don't care for any element of Act-On. Primitive tool, poor customer support. What do you dislike about Act-On?

JD

Jonathan D

12/11/17

4.5 out of 5

"Great product, from a great team..."

What do you like best about Act-On? Feature rich, with good additional options, plus very good customer support. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].