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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 501-510 out of 1014

AU

Anonymous User

12/28/17

3 out of 5

"Not a bad marketing automation platform"

What do you like best about Act-On? The workflows were pretty easy to navigate and set up. The account intelligence was pretty neat. What do you dislike about Act-On?

DM

Douglas M

12/28/17

4.5 out of 5

"Excellent Value with Stellar Live Support"

What do you like best about Act-On? Best solution for the best price with excellent LIVE support. I just need to pick up the phone and almost every issue that I had gets resolved right there.

AU

Anonymous User

12/28/17

4 out of 5

"Act-On for Marketing Automation at NextPage"

What do you like best about Act-On? That it’s easy to use every aspect of its functionality, I don’t have to be a back end developer or SEO expert to use all the features.

AU

Anonymous User

12/28/17

4 out of 5

"A Great Automation Tool"

What do you like best about Act-On? I like Act-On's support. They have a huge university, training guides, tools, and online/phone support. What do you dislike about Act-On?

AU

Anonymous User

12/27/17

4 out of 5

"Longtime, Satisfied Users"

What do you like best about Act-On? Customer service is great, user interface is easy to navigate, email/forms/landing page creation is simple enough for even the newest marketers to use, and ActOn University is a huge and valuable resource.

AU

Anonymous User

12/27/17

4 out of 5

"The first marketing automation tool I've used, I've been using it for 9 months now"

What do you like best about Act-On? The support from Act-On is first rate. From the start I had plenty of online training from our Customer Success Manager, he talked me through everything I needed to know to get going, and continues to provide support and advice whenever I need it. This support is great as I can't learn everything at once, I have my job to do too, so to be able to dip in and get training as and when I need it is great.

AU

Anonymous User

12/27/17

3.5 out of 5

"Robust app but email templates need some love "

What do you like best about Act-On? The interface is better than it was... and could still use some cleanup. It’s not MailChimp. MailChimp is visually beautiful and simple to use. Act-On can be more complicated (not as intuitive) and does MUCH more.

AU

Anonymous User

12/26/17

3.5 out of 5

"Solid product, not great support"

What do you like best about Act-On? The way this product is organized, how the workflows and editors work, all make Act-On a solid contender in the Marketing Automation space. I especially like how easy it is to create pages and emails - most MA software really requires an HTML CSS specialist to do things right, not with Act-On.

AU

Anonymous User

12/22/17

4 out of 5

"Great platform for small marketing teams"

What do you like best about Act-On? Ese of use; features for email, landing page and form creation, creating media library What do you dislike about Act-On?

AU

Anonymous User

12/21/17

3 out of 5

"After a few months of using the platform, we still are having issues"

What do you like best about Act-On? Creating landing pages and email templates with the drag and drop feature is pretty easy. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].