Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Relatively short learning curve but needs more features"

What do you like best about Act-On? This product was easy to get up and running with. We had a couple short calls with our account manager to train the team, and then we were on our own. It wasn't intimidating. After a few minutes of clicking around the platform, we all felt pretty comfortable.

"Good platform if you are not using Salesforce as your CRM"

What do you like best about Act-On? It's a robust tool if you want to upgrade from a Vertical Response/MailChimp/Constant Contact email marketing tool but you aren't ready yet for a full on Marketing Automation Tool (ex: Pardot, Marketo). In addition to email marketing, the tool provides tracking, behavior scoring, deep database segmentation, lead nurturing programs, landing pages and forms.

"powerful tool, but make sure you need it all"

What do you like best about Act-On? The service and support. Act-on has a great team of very diligent people who want to make sure you have all you need to do the job. The problem is that the tool does a lot more than many small-mid sized companies may need. It is very powerful... but pretty complex too.

"Act offers high level of marketing automation in low price"

What do you like best about Act-On? Act On is a flexible platform, and is a cheap alternative to all the big players in the market. After reviewing more than a few, it seems like act on offers all needed features, for a lower price and a mediocre UI.

"Marketing automation for large organizations"

What do you like best about Act-On? This made collaborating with our sister company extremely easy because we could set rules around which users could view and edit which items.

"Intuitive "

What do you like best about Act-On? Intuitive user interface, lots of features and always improving What do you dislike about Act-On?

"Gets the Job Done"

What do you like best about Act-On? Easy to set up scoring. Intuitive conversion from landing page to email builds. What do you dislike about Act-On?

"It all depends on your goals"

What do you like best about Act-On? Has extremely broad set of functions and very flexible What do you dislike about Act-On?

"Wonderful support - great automation"

What do you like best about Act-On? What I like best about Act-On is the automated program features. I am able to set up a full month drip campaign with branches at each step depending on behavior, early exit conditions, and it automatically pull contacts through our API system. I also have the ability to alert different members of our sales team when people reach a certain score, or click on a certain page on our website. It is helpful in seeing behavior and gives us much insight into our ...

"Very Intutive and Capable for Price"

What do you like best about Act-On? Act-on is easier to use especially if your junior marketing team is the primary user. It does not require a lot of training for a new member to get started with the platform. It does most of the automation stuff for a medium size business like ours. Act-on integrates with salesforce very easily and provides very useful engagement information on salesforce leads within salesforce.