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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 481-490 out of 1014

EK

Eric K

02/08/18

3.5 out of 5

"Intuitive system, some bugs"

What do you like best about Act-On? The drag and drop features really make setting up emails very simple! What do you dislike about Act-On?

AU

Anonymous User

01/25/18

4.5 out of 5

"Act-On is a Great Product"

What do you like best about Act-On? The ability to use past submissions is a time saver. Also, editing or creating new marketing lists is very easy and intuitive.

BW

Bernadette W

01/25/18

4.5 out of 5

"Great marketing automation tool and great service "

What do you like best about Act-On? Act-on provides excellent support. Anytime we had a question, from the simplest request to help with complex projects, Act-on has been responsive and helpful.

AU

Anonymous User

01/24/18

4 out of 5

"New Users Hitting the Ground Running"

What do you like best about Act-On? The ease of use and breadth of outreach. What do you dislike about Act-On?

AU

Anonymous User

01/23/18

4 out of 5

"Great tool that is competitively priced"

What do you like best about Act-On? I like the ease of use of the program and the many functionalities it provides. What do you dislike about Act-On?

CS

Chelsea S

01/22/18

4 out of 5

"Great Program with Potential to round out Member Experience"

What do you like best about Act-On? First and foremost, I like the automated programs, which has allowed us to reduce the time and manual labor we put into building ad hoc emails. We've been able to push out information faster and able to reach more people than Constant Contact.

JM

Jason M

01/19/18

3.5 out of 5

"Premium cost, but you good value"

What do you like best about Act-On? Lead generation platform, automated email campaign features that are well integrated with Salesforce. Saves us loads of time from previous platform. Support has been excellent.

AU

Anonymous User

01/18/18

4.5 out of 5

"Intuitive, user-friendly platform with great customer service and support"

What do you like best about Act-On? Act-On gets it right. They take the complex process of marketing automation and make it intuitive and easy to implement.

AU

Anonymous User

01/17/18

4 out of 5

"Small Business to Enterprise"

What do you like best about Act-On? Act-on takes marketing to the next level. It has the capability to manage campaigns, landing pages, website tracking/prospecting, forms, automated programs, manage media and assets and more. Rather than having mailchimp, constant contact, for email and another tool for landing pages and forms, you can really create all of these funnels in one without having to go to multiple sources.

AU

Anonymous User

01/16/18

3.5 out of 5

"Marketing automation that integrates with Salesforce"

What do you like best about Act-On? Our organization is comprised of multiple companies who need to work together on various marketing activities. With Act-On, we had the ability to collaborate but still maintain the integrity of our individual databases.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].