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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 471-480 out of 1014

TC

Torey C

02/08/18

3.5 out of 5

"Very effective for a small or mid-size business"

What do you like best about Act-On? - Customer Support - Salesforce sync

AU

Anonymous User

02/08/18

4.5 out of 5

"Act On is awesome!"

What do you like best about Act-On? Act on is super user friendly and I would highly recommend. What do you dislike about Act-On?

SE

Stephanie E

02/08/18

4.5 out of 5

"Act-On Review"

What do you like best about Act-On? There are many features to customize various components that make up a mailing. The usability of these features is relatively straightforward and easy.

AU

Anonymous User

02/08/18

3.5 out of 5

"Feature filled, but not as friendly"

What do you like best about Act-On? The integration with various CRMs is great, as well as the ability to segment those lists by various criteria. What do you dislike about Act-On?

KD

Kendra D

02/08/18

4.5 out of 5

"Impressive when it comes to the tracking capabilites"

What do you like best about Act-On? How easy it is to see what the client has viewed and how many times it has been viewed What do you dislike about Act-On?

AU

Anonymous User

02/08/18

4.5 out of 5

"Powerful Software for Beginners to Experts"

What do you like best about Act-On? The software is extremely intuitive and guides you through the process. The customer support is amazing, they actually have live people and know the product.

AU

Anonymous User

02/08/18

4.5 out of 5

"Perspective"

What do you like best about Act-On? Visual Effects are pleasing to the eye and it's easy to see which options/buttons are available to choose from. What do you dislike about Act-On?

AU

Anonymous User

02/08/18

3.5 out of 5

"My experience with Act-On"

What do you like best about Act-On? The platform is fairly easy to use, but my favorite part of my experience is the attentive and detailed technical support team! I have spoken with them at length and they are always very helpful. I called them almost every day when I was first learning the platform.

AU

Anonymous User

02/08/18

5 out of 5

"Act-On Helping our Email Marketing Strategies"

What do you like best about Act-On? It's so user friendly! You don't have to be a designer to operate and you don't have to be an email marketer to operate either!

AU

Anonymous User

02/08/18

3.5 out of 5

"Good software for B2B more than B2C"

What do you like best about Act-On? templates building blocks to create email and landing pages What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].