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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 461-470 out of 1014

AU

Anonymous User

02/08/18

4 out of 5

"ActOn has providing incredible client insight"

What do you like best about Act-On? Client interaction scores help me identify clients that are engaged with our content What do you dislike about Act-On?

AU

Anonymous User

02/08/18

5 out of 5

"Act-On Helping our Email Marketing Strategies"

What do you like best about Act-On? It's so user friendly! You don't have to be a designer to operate and you don't have to be an email marketer to operate either!

BS

Bob S

02/08/18

5 out of 5

"Act-On just gets it done"

What do you like best about Act-On? Outstanding, productive, useful, and with great metrics. I would heartily recommend it to anyone who needs a "force multiplier"....and we all do. Easy to use and administer. Brought me great results.

AU

Anonymous User

02/08/18

4 out of 5

"Act-on to Keep in touch with your clients and prospects"

What do you like best about Act-On? The opportunity to integrate information between our CRM and the ActOn database is important to us. It minimizes effort and improves accuracy.

AU

Anonymous User

02/08/18

0 out of 5

"Gets the job done"

What do you like best about Act-On? The best thing about Act-on is their support and customer service. What do you dislike about Act-On?

JT

Jennifer T

02/08/18

4 out of 5

"Easy to Use, Great Templates"

What do you like best about Act-On? I like the set up of the new email creator. I can now create my own templates to make reoccurring emails easier. The website prospecting tool is extremely helpful when it comes to new business development. I know who has visited our site and what they are potentially interested in.

BS

Bob S

02/08/18

5 out of 5

"Act-On just gets it done"

What do you like best about Act-On? Outstanding, productive, useful, and with great metrics. I would heartily recommend it to anyone who needs a "force multiplier"....and we all do. Easy to use and administer. Brought me great results.

AU

Anonymous User

02/08/18

4 out of 5

"Frustrating"

What do you like best about Act-On? Its so easy to use. Very intuitive! They have a lot of tools to use What do you dislike about Act-On?

MJ

madison j

02/08/18

3.5 out of 5

"Great support"

What do you like best about Act-On? The support team was super quick to respond and they were very helpful. What do you dislike about Act-On?

AU

Anonymous User

02/08/18

3.5 out of 5

"Limited design capabilities"

What do you like best about Act-On? I like the automation capabilities the best, and the templates What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].