NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

Add to compare

Starts from $900 / Month

See Plans & Pricing

Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 451-460 out of 1014

AU

Anonymous User

02/09/18

5 out of 5

"Review"

What do you like best about Act-On? I like the opportunities for lead scoring and marketing automation. What do you dislike about Act-On?

TP

Taryn P

02/09/18

4.5 out of 5

"Act On"

What do you like best about Act-On? The ease of use of Act On is definitely amazing! What do you dislike about Act-On?

AU

Anonymous User

02/09/18

4.5 out of 5

"A great place"

What do you like best about Act-On? Act-On is a great place to come and look at what others are into. It easy to follow and find what you need! What do you dislike about Act-On?

AO

Arjsanell O

02/09/18

4.5 out of 5

"Easy quick and efficient tool"

What do you like best about Act-On? Act-On is great to track customers/prospects to see what interests them most. In our field, it is important to keep key relevant information and target those who are interacting.

SU

StepToInbound U

02/09/18

4.5 out of 5

"Probably the best automation software for small and midsize businesses Today"

What do you like best about Act-On? I have used mailchimp and Oracle's Eloqua in past. The feature sets which stand outs for us are "Website Prospector", excellent customer support and ability to segregate our customers between "Known" and "Anonymous Prospects" . We also use Salesforce for CRM activities, and the integration with Salesforce has been exceptional.

AS

Audrey S

02/09/18

5 out of 5

"Easy-to-use platform that allows for more creativity and professional emails. "

What do you like best about Act-On? I really like how I can easily create a template in one account and share over to other accounts so I don't have to redo a template several times.

AS

Aaron S

02/08/18

4 out of 5

"Great Feature for Customers You Don't Know Are Shopping You"

What do you like best about Act-On? This tool allows you to reach out to customers at the right time in their buying cycle to close the sale or at least schedule and appointment. It lets us know what times are best to reach our customers.

AU

Anonymous User

02/08/18

3 out of 5

"Good for Smaller Teams"

What do you like best about Act-On? I really like that you can see who visits your sites, which downloads they make and the timeline of every interaction. This is really helpful when determining where to put them in the lead process.

AU

Anonymous User

02/08/18

4 out of 5

"Well worth the investment"

What do you like best about Act-On? Ability to create custom landing pages for event plannning What do you dislike about Act-On?

AU

Anonymous User

02/08/18

4 out of 5

"Great information for our campaigns"

What do you like best about Act-On? user friendly, great support, good data for us to use What do you dislike about Act-On?

Free vendor scorecard

Evaluate Act-On objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].