NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

Add to compare

Starts from $900 / Month

See Plans & Pricing

Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 441-450 out of 1014

BM

Becky M

02/12/18

5 out of 5

"Act-On MA software "

What do you like best about Act-On? I love that Act-On is manageable for a small team. We have a very small marketing team, and Act-On makes it easy for us to all use the product, and quickly ramp up to new features. The support staff is extremely thorough and helpful, they continually go above and beyond.

AU

Anonymous User

02/12/18

5 out of 5

"Great experience and customer support"

What do you like best about Act-On? Acrt-on is always working to improve their system, and does a great job of actively engaging their user base. It feels like a supportive community.

BM

Becky M

02/12/18

5 out of 5

"Act-On MA software "

What do you like best about Act-On? I love that Act-On is manageable for a small team. We have a very small marketing team, and Act-On makes it easy for us to all use the product, and quickly ramp up to new features. The support staff is extremely thorough and helpful, they continually go above and beyond.

AU

Anonymous User

02/12/18

0 out of 5

"Horrible!"

What do you like best about Act-On? I do not have anything positive to report. What do you dislike about Act-On?

AU

Anonymous User

02/12/18

5 out of 5

"Great experience and customer support"

What do you like best about Act-On? Acrt-on is always working to improve their system, and does a great job of actively engaging their user base. It feels like a supportive community.

MD

Maleigh D

02/09/18

4 out of 5

"Great, easy to use, all in one marketing platform."

What do you like best about Act-On? Act-on is a wonderful platform - offering a hub to complete most marketing tasks - social media, SEO, email marketing, campaigns, automated programs, list management, etc. It's easy to use, set up, and offers templates and help.

AU

Anonymous User

02/09/18

5 out of 5

"Review"

What do you like best about Act-On? I like the opportunities for lead scoring and marketing automation. What do you dislike about Act-On?

EK

Elizabeth K

02/09/18

4 out of 5

"Love Act-On!"

What do you like best about Act-On? Act-On has been a great resource for my company. We are able to easily send marketing information to prospects to grow our brand.

AU

Anonymous User

02/09/18

2.5 out of 5

"Marketing Automation"

What do you like best about Act-On? Great way to mass email and reach a large audience What do you dislike about Act-On?

AS

Audrey S

02/09/18

5 out of 5

"Easy-to-use platform that allows for more creativity and professional emails. "

What do you like best about Act-On? I really like how I can easily create a template in one account and share over to other accounts so I don't have to redo a template several times.

Free vendor scorecard

Evaluate Act-On objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].