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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 421-430 out of 1014

SS

Sierra S

03/01/18

3.5 out of 5

"Easy to use interface"

What do you like best about Act-On? The interface is extremely user-friendly. I was new to the program and navigated and got to know the program within a week. The customer service is fast and responsive. I solved issues and questions quick and efficiently. They have amazing reporting and real time implementation as far as website visits.

AU

Anonymous User

02/28/18

4 out of 5

"Great marketing tool!"

What do you like best about Act-On? Once you get the hang of how to work the tool, it's super simple and easy to locate everything. I love the I'm able to pull Excel sheets from data and use them to my advantage! It's a super simple tool, that has a little bit of everything you might need.

AU

Anonymous User

02/26/18

4 out of 5

"Promotional offer caught my eye to complete this Act on survey"

What do you like best about Act-On? Besides the marketing email for this survey and promotion. The fact that your product shows feedback for all the people that picked up the emails, who opened attachments, or the people that did not look at the email from the distribution list. Very helpful for prospecting and knowing the right people to contact.

MF

Miranda F

02/14/18

4.5 out of 5

"Easy to use, great service"

What do you like best about Act-On? It is very user friendly. I like that I can track opens and link clicks. It really helps to be able to follow up with customers. It is really helpful to target my business.

AU

Anonymous User

02/14/18

4.5 out of 5

"Act-on for Marketing"

What do you like best about Act-On? I love the ability to make templates and set dates and times on when to send out the Marketing emails. What do you dislike about Act-On?

AU

Anonymous User

02/13/18

5 out of 5

"Act-On produces great Email content"

What do you like best about Act-On? I really like the metrics for opening emails and open counts. Act-On has been producing some great email content. What do you dislike about Act-On?

AU

Anonymous User

02/13/18

3 out of 5

"Light User"

What do you like best about Act-On? Easy and useful integration with Salesforce; What do you dislike about Act-On?

AU

Anonymous User

02/13/18

2.5 out of 5

"Review Act-on"

What do you like best about Act-On? Your ability to manage sophisticated email marketing. How powerful it is for managing the analytics, large lists, segmentation

EK

Eric K

02/13/18

5 out of 5

"A Simple to Use and Powerful Marketing Automation System"

What do you like best about Act-On? I love how easy it was for me to integrate our donor management system with Act-On. The ability to import large sets of data with whatever columns I want via FTP and schedule routines is brilliant. I'm not dependent on programmers using complicated API's that are poorly supported or frequently break down.

AU

Anonymous User

02/13/18

5 out of 5

"Integrates with Netsuite Like A Dream"

What do you like best about Act-On? We are heavy in outbound and are just touching the surface of inbound, and Act-On's integration with Netsuite really is awesome. Super happy so far!

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].