NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

Add to compare

Starts from $900 / Month

See Plans & Pricing

Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 411-420 out of 1014

AU

Anonymous User

04/12/18

3.5 out of 5

"Act-on"

What do you like best about Act-On? I like Act-on's adaptive journeys idea. I like that they provide training eith their Act-on University. What do you dislike about Act-On?

EC

Eduardo C

04/04/18

3.5 out of 5

"Easy to use, easy to follow your clients"

What do you like best about Act-On? Act-On is a very easy to use tool for automation. You can set from a single-mail campaign to a complex behaviour flux. Use all capabilities connecting other tools and setting lead scoring to all actions. It incudes the option to create landing pages and gated content, so you are always un control of your information.

KT

Kyle T

03/29/18

3 out of 5

"Act on is great"

What do you like best about Act-On? Email automation is absolutely terrific! What do you dislike about Act-On?

JC

John C

03/15/18

4.5 out of 5

"Works Well for Combo of Consumer and B2B Management"

What do you like best about Act-On? I like the clean user experience with Act-On marketing automation software. I've used other MA tools that weren't as easy to implement across our teams. The forms for in-bound work well as standalone or through our new site that uses other forms that drop into Act-On. We manage hundreds of leads each week with the system and push into NetSuite as well. Once configured it has worked great.

SS

Samantha S

03/13/18

5 out of 5

"Easy to navigate"

What do you like best about Act-On? Analytics features, able to track user activity What do you dislike about Act-On?

SS

Samantha S

03/13/18

5 out of 5

"Easy to navigate"

What do you like best about Act-On? Analytics features, able to track user activity What do you dislike about Act-On?

AU

Anonymous User

03/09/18

3.5 out of 5

"Great Automation Options"

What do you like best about Act-On? Act-on offers great integration options with our CRM system and allows the sync of our latest marketing lists. What do you dislike about Act-On?

AU

Anonymous User

03/08/18

4.5 out of 5

"Great revenue generating tool"

What do you like best about Act-On? Easy of use and easy sync with Salesforce What do you dislike about Act-On?

JB

Jordan B

03/06/18

4 out of 5

"Acton Integration with Salesforce"

What do you like best about Act-On? I loved that we have an unlimited data storage amount. What do you dislike about Act-On?

AU

Anonymous User

03/06/18

4 out of 5

"Best value of marketing automation"

What do you like best about Act-On? The support team and the pricing model are great What do you dislike about Act-On?

Free vendor scorecard

Evaluate Act-On objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].