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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 401-410 out of 1014

AU

Anonymous User

06/05/18

0 out of 5

"Can't get the benefits that were promised"

What do you like best about Act-On? I like the idea of how marketing automation can help nurture leads into sales. I like the idea that the right software can help take the load off our sales guys and help them focus on selling rather than researching and sifting through unqualified leads.

AU

Anonymous User

04/30/18

5 out of 5

"The experience was awesome"

What do you like best about Act-On? i lke the software the best because the software is much better i liked it What do you dislike about Act-On?

AU

Anonymous User

04/30/18

0.5 out of 5

"act away from act on"

What do you like best about Act-On? its cheap, it in theory can do some things What do you dislike about Act-On?

AU

Anonymous User

04/30/18

4.5 out of 5

"easily tracking on sales targets and audience on the market"

What do you like best about Act-On? checking or tracing visitors to the website and reporting the location and potential company. What do you dislike about Act-On?

CB

Christiana B

04/25/18

5 out of 5

"My Act-On Experience as a Marketing Professional"

What do you like best about Act-On? The ease of deploying marketing emails to the lead base, and tracking performance. What do you dislike about Act-On?

AU

Anonymous User

04/25/18

0 out of 5

"Customer Service is a bust"

What do you like best about Act-On? I like the ease of posting landing pages and putting together marketing emails. Very straightforward UX. What do you dislike about Act-On?

AU

Anonymous User

04/24/18

4 out of 5

"Great Marketing Automation Software for businesses small and large"

What do you like best about Act-On? Act-On has an easy to use automated programs and fantastic list maintenance programs to allow you to manage your data easily. We are also using data studio to export our data back into other systems so what Act-On lacks in integrations (which it does), it makes up for with flexibility.

AU

Anonymous User

04/17/18

2.5 out of 5

"Great Salesforce integration. Poor Reporting and the Email Builder is lacking."

What do you like best about Act-On? I like how it integrates with Salesforce seamlessly. The automation programs are intuitive and useful. I really like how you can set Suppression Fatigue rules so people aren't receiving multiple emails causing fatigue.

AU

Anonymous User

04/17/18

4 out of 5

"Great for scaleability "

What do you like best about Act-On? Thier pricing structure allows to scale and grow, which is ideal for a small digital agency. What do you dislike about Act-On?

MS

Mike S

04/17/18

5 out of 5

"Switching from Sharpspring"

What do you like best about Act-On? I love the analytics that act-on offers. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].