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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 391-400 out of 1014

AU

Anonymous User

07/13/18

4.5 out of 5

"Great tool for Automation"

What do you like best about Act-On? Act-on is a feature packed piece of software which is easy to use and quick to learn. Perfect for building valuable data and creating automated workflows and sales funnels.

AU

Anonymous User

07/12/18

4 out of 5

"Good Marketing Automation"

What do you like best about Act-On? Competitive pricing compared to other Marketing automation solutions What do you dislike about Act-On?

AU

Anonymous User

07/10/18

0 out of 5

"Not impressed"

What do you like best about Act-On? There hasn't been anything about this application that stands out. What do you dislike about Act-On?

AU

Anonymous User

07/10/18

4 out of 5

"Great Product"

What do you like best about Act-On? I love the university/tutorials they provide. There are a lot of different capabilities through Act-On and it's very easy to gradually become more proficient through their "university classes" and video tutorials.

AU

Anonymous User

07/07/18

4 out of 5

"Decent platform"

What do you like best about Act-On? It is a simple interface and we adopted it rather quickly with not a lot of training What do you dislike about Act-On?

AU

Anonymous User

07/02/18

4.5 out of 5

"Top Notch"

What do you like best about Act-On? Always enjoyed working with Act on. Never had an issue. Today consistent results is a requirement and act on always meets it b.

AU

Anonymous User

07/01/18

0 out of 5

"Would be great free-ware"

What do you like best about Act-On? I like the graphical reporting. It's not hard to use as it is fairly intuitive. What do you dislike about Act-On?

JL

Jordan L

06/29/18

2.5 out of 5

"Great and user friendly."

What do you like best about Act-On? I like that it's user friendly and easy to navigate. Very informative and useful. What do you dislike about Act-On?

CP

Cassi P

06/20/18

3 out of 5

"Outdated Look But Good Product"

What do you like best about Act-On? I like the robustness of the product where we know we can create a lot of more complex email marketing campaigns. What do you dislike about Act-On?

AU

Anonymous User

06/15/18

4 out of 5

"User friendly platform with a surplus of support materials"

What do you like best about Act-On? I chose this platform because it had the enterprise-level capability of marketing platforms like IBM, but it was much more user-friendly and cost-effective. Plus, the technical support we receive is almost always top-notch and very responsive.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].